Director, Category Management

Role Description

We’re looking for a Director, Category Management to own the initiatives that decide whether a Hers category wins — the biggest levers on the P&L, like acquisition, retention, and new-treatment launches. You’ll be the strategic lead on these end-to-end, with growth and ops partners behind you and a clear runway to grow into a GM running your own category.

This is a builder’s seat at the center of our membership model. Hers isn’t a set of one-time transactions; it’s a healthcare membership platform where value compounds through retention and cross-category adoption. You’ll be measured on the long-term, multi-specialty value your customers generate as members — not just on acquisition.

You’ll lead across:

• Clinical
• Pharmacy
• Regulatory
• Product
• Growth
• Analytics
• Operations

Reports to the VP, Category Management. Partners with the GMs and Directors across the Hims & Hers portfolio, and is supported by the Sr. Managers on Category Strategy & Analysis.

Qualifications

• 7+ years in category management, strategy & operations, general management, or a related role with real business accountability — ideally in a high-growth, cross-functional environment.
• A track record of owning high-stakes initiatives or a P&L and driving them to measurable revenue, margin, or retention outcomes.
• Demonstrated success launching and scaling new products or programs, 0-to-1 and at scale.
• Sharp analytical and financial fluency — you build and defend models, and you make the call when data is thin.
• Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan.
• Bias to action: MVP, learn, iterate — over over-engineering.
• The ambition and range to grow into a GM role owning a category outright.
• Bachelor’s degree. MBA, management consulting, or top-tier tech (marketplace, on-demand, consumer platform) background preferred.

Requirements

• Own the Category’s Biggest Levers
• Take end-to-end ownership of the initiatives that move the P&L most — across acquisition, retention, conversion, new-treatment launches — from strategy through execution to results.
• Own the unit economics behind them: CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin.
• Size and prioritize initiatives — frame the opportunity, score trade-offs (impact vs. effort, must-have vs. nice-to-have), and bring a clear recommendation on what gets built and when.
• Drive Growth & Retention
• Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel.
• Turn single-treatment buyers into multi-specialty members through cross-sell and long-term engagement.
• Build pricing, bundling, and merchandising strategies that protect margin and LTV.
• Launch & Scale New Treatments
• Identify, prioritize, and launch new treatments, SKUs, and programs — business case to forecast to go-live.
• Work with clinical and pharmacy teams to bring therapies to market safely and fast.
• Build repeatable playbooks, not one-off fixes.
• Own the Customer Experience
• Deliver an end-to-end experience that is premium, empathetic, and destigmatizing — clinical rigor without clinical coldness.
• Pressure-test the journey as a customer would, from first touch through fulfillment and ongoing care.
• Pair qualitative insight with hard data to close experience gaps.
• Lead Cross-Functional Execution
• Be the go-to leader for your initiatives, aligning clinical, regulatory, product, growth, analytics, pharmacy, and operations.
• Set clear priorities and success criteria; keep partners moving even when they don’t fully agree.
• Direct the growth-ops and analytics resources behind you; act as a thought partner to the Sr. Managers supporting your work.
• Manage Performance
• Own the scorecard for your initiatives — revenue, contribution margin, retention / churn, S2S, ARPU, treatment adoption.
• Set KPIs and success criteria for everything you run; report performance in business reviews (WBR / MBR / QBR).
• Treat compliance (FDA, compounding, state telehealth) as a competitive moat, not a bottleneck.

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats