Associate, Programmatic

Job Description Horizon Media is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. The Associate, Programmatic role supports the creation of tactical media plans and manages in‑platform set up and optimization. What You’ll Do The role is critical for ensuring that set up and activation equate to success against media strategy and business goals. Main Duties and Responsibilities Plan development (30%): Responsible for vendor communication in support of media plan build‑out. Maintain campaign trackers, plan templates and launch briefs. Audience selection: Understand audience partners, platforms and solutions to maximize audience impact through segment selection and application. Isolate insights from audience segment performance for iterative audience development. Communication: Ensure clear documentation of alignment between plan and platform architecture, budget and creative changes, and other coordination matters. Collaboration: Work with colleagues on different accounts and verticals, and in different functions like Analytics. Platform build‑out and buying (50%): Lead the campaign set‑up that translates media plan and launch brief details into platform architecture and tactical optimizations. Optimization plan: Organize bidding and optimization outline ahead of time to deliver impact via best practices for bidding, budget management, ad operations and reporting. Change logs: Manage change logs to demonstrate the throughline of optimization changes to campaign KPI improvement. Learning & Development (20%): Train on key programmatic strategy, optimization concepts, technology and tasks; maintain a steep but accelerated learning curve. Knowledge share: Educate internal and external clients on programmatic capabilities and case studies. Supervisory responsibilities: No management responsibility, but vital to training and mentoring assistants and interns. Knowledge and Skills Required At least 1 year of specialized programmatic planning and buying experience. Proven ability to build relationships and thrive in highly collaborative work environments. Advanced ability to capture and recall detailed information on media buys. Preference for working on the disruptive side of business with new technology. Knowledge of statistical concepts relevant to optimization, including scientific testing in live campaign environments. Strong familiarity with ad operations and campaign management, such as tagging, ad‑servers and viewability tracking. Experience working with large data sets and self‑service digital platforms like The Trade Desk, DV360, Walmart Connect, Amazon and Yahoo. Strong Microsoft Excel skills. Comfort working concurrently across multiple workstreams and clients. Certificates, Licenses & Registrations None required. Physical Activity and Work Environment None required. Salary and Benefits Salary Range: $66,300.00 – $85,000.00 (actual base may vary). Benefits include: discretionary bonus, health insurance, life and disability insurance, retirement savings plans, company‑paid holidays, unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement. Equal Opportunity Workplace Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, and consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr Horizon Media Inc.