Digital Marketing Specialist

To ensure a timely and efficient hiring process, this posting will remain open until Wednesday, August 5th at 11:59PM MST. YOUR POSITION WITH TNC The Digital Marketing Specialist implements marketing strategies and executes content across the Western U.S. and Canada Division’s digital channels, including social media, web, and occasional email. They deliver narratives, facilitate social media campaigns, manage web pages, produce and collect content, and manage metrics. They work across multiple projects simultaneously and maintain relationships with conservation staff and other stakeholders in order to effectively communicate our programs, values, and mission. LOCATION Candidate must reside in Arizona, Alaska, Oregon, Washington, Colorado, New Mexico or Nevada with strong preference for those based in Utah, Idaho, Montana, or Wyoming. Essential Functions The Digital Marketing Specialist creates, implements, measures and manages social media content and campaigns on multiple social media platforms (LinkedIn, Facebook, Instagram) to advance conservation goals by reaching targeted audiences with key messages about TNC’s work. They are responsible for building and updating website content for state programs and cross-divisional conservation initiatives, applying best practices to effectively and accessibly communicate our work. They may occasionally support email newsletters, writing short copy and managing production timelines. They work closely with their team and key stakeholders to develop content that aligns with our organizational priorities and values; matches our brand voice and tone; and helps establish our position as an expert on key conservation initiatives. They manage the online communities on these platforms, building relationships, engaging with audiences and partners, and expanding community in order to build our audience size and influence conversations relevant to our work. They use software systems to track and analyze web and social media metrics, and work with senior marketing managers to implement strategic recommendations. They help advance our social media strategy by providing platform-specific expertise, knowledge of emerging trends, and enhancing the quality and brand-alignment of our content. Periodic travel is required to complete work and for meetings and team retreats. Responsibilities & Scope Coordinates and executes an editorial calendar for multiple social media accounts on LinkedIn, Facebook, and Instagram. Collaborates with staff across job functions and geographies to ensure our social media presence is aligned with our organizational priorities and values. Tracks and reports metrics and trends relevant to our social media accounts and web pages. Makes recommendations for how to iterate our social media approach to best reach our target audiences and advance our conservation goals. Produces digital content for web, social and email as needed. Duties are performed under general supervision and established guidelines. Works within a budget to complete assigned projects or work. Opportunity to act independently on assigned tasks. Works with vendors/other parties to execute projects/deliverables. Occasional travel is required for business meetings and events, trainings, and/or team retreats and meetings. Other duties as assigned. Minimum Qualifications Bachelor’s degree in related field and 5 years’ related experience or equivalent combination of education and experience. Experience cultivating and managing cross-functional relationships. Experience writing, editing and proofreading. Experience organizing and coordinating multiple projects. Desired Qualifications Multi-cultural or cross-cultural experience preferred. Experience in marketing to diverse audiences. Experience creating and posting social media content on behalf of an organization. Experience managing multiple social media accounts. Experience designing web pages and managing web health, with SEO and UX best practices in mind. Experience supporting production of email newsletters (e.g. succinct copywriting, managing deadlines). Solid knowledge of best practices for social media and web metrics reporting. Experience with social media management and scheduling software (e.g. Sprout Social). Experience with design software (e.g. Canva). Experience with web production and content management systems (e.g., Adobe Experience Manager (AEM)). Experience managing and editing photo and video content for social media and web purposes. Proven enthusiasm for developing knowledge of social media trends and evolving platforms. Strong organizational skills and attention to detail. Basic application knowledge of project management principles. Practical application of marketing concepts. Other related duties as assigned. The starting pay range for a candidate selected for this position is generally within the range of $60,605 - $90,780. This range only applies to candidates whose country of employment is the USA. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate's location, qualifications, specific skills, and experience. Please note countries outside the USA would have a different pay range in the local currency based on the local labor market, and not tied to USA pay or ranges. Your geographic location will be confirmed during the recruitment. Who We Are The Nature Conservancy’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor. One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.” What We Bring Since 1951, TNC has been doing work you can believe in. Through grassroots action, we have grown from a small non-profit into one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff and partners, we impact conservation around the world! TNC offers a competitive, comprehensive benefits package including health care benefits, flexible spending accounts, a 401(k) plan with an 8% employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work well-being benefits. Learn more about our Benefits and Perks here. We’re proud to offer a flexible work environment that supports the health and well-being of the people we employ. Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted. The timeline may vary depending on the expressed interest in the role. The Nature Conservancy is an Equal Opportunity Employer Our commitment to equal employment opportunity includes the recognition that our conservation mission is best advanced by the leadership and contributions of people of all backgrounds, beliefs, and culture. Recruiting and mentoring staff to create an inclusive organization is a priority, and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law. The successful applicant must meet the requirements of The Nature Conservancy's background screening process. Do you have military experience? Visit our U.S. Military Skills Translator to match your military experience with our current job openings! TNC is committed to offering accommodations for qualified individuals with disabilities and disabled veterans in our job application process. If you need assistance or an accommodation due to a disability, please send a note to View email address on click.appcast.io with Request for Accommodation in the subject line. #J-18808-Ljbffr