Digital Marketing Specialist

Job Responsibilities

With the assistance of a digital agency and various outside partners, the Digital Marketing Specialist will oversee digital content creation, deployment and tracking for digital online and offline communications for Resorts World Casino. These digital mediums include, but are not limited to, our company website, social media channels, partner websites and display advertising, slot promotional screens, elevator screens, hotel televisions and property promotional screens.

Essential Duties/Core Competencies

• Develop, coordinate, and execute digital marketing campaigns by providing content messaging, managing/scheduling deployment schedules, and communicating the calendar with appropriate key stakeholders
• Create strong KPIs to ensure that we are reaching digital marketing goals as set forth in the strategy
• Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings
• Ensure consistent and correct messaging is maintained across all digital and online platforms
• Manage external partnerships and systems used to support internal and external digital strategies
• Manage special projects as assigned by supervisor
• Perform copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising where necessary

Work/Educational Experience

• Must be at least 18 years old, possess a high school or equivalent diploma and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.
• Bachelor's Degree with at least three (3) years of experience in digital/social marketing, advertising, and communications.
• B.A. or B.S. in Marketing or Communications or related field and/or a combination of relevant experience and education

Essential Requirements

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical and Mental Demands

The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least twenty-five (25) pounds, and varied instances of standing/walking.

Language Skills

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents. Ability to respond to common inquiries from other employees or guests. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence. Ability to effectively present information in one-on-one and group situations.

Mathematical Skills & Reasoning Ability

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimal, and work with mathematical such as probability and inference. Ability to create, read and analyze spread sheets of statistical data. Ability to decipher various reports and maintains reports upon request.

Work Environment

The work environment characteristics described here are representative of those that exists while employees are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is typically moderate. When on the property or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.
• Due to the unpredictable nature of the hospitality/entertainment industry, employees must be able to work varying schedules to reflect the business needs of the property.

The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.

Pay Transparency: $60,406 - $68,970

Working at Resorts World:

Resorts World New York City strives to provide our guests with world-class gaming, exquisite dining, and unique entertainment experiences. We are looking to hire an enthusiastic and dedicated team of professionals.