Director of Growth Marketing

Attribution, Creative Analytics & the Meta Growth Engine Reports To: Head of Marketing Direct Reports: Creative Strategist Company Remedy Science was founded by Dr. Muneeb Shah, a board-certified dermatologist who built the brand out of an obsession with the problems he sees in the clinic everyday. That same obsession has earned him 20M+ social media followers and made him one of the most trusted voices in skin health. Every Remedy formula starts with a real patient need and the conviction that we can solve it better. Today Remedy is an omni-channel brand: DTC, TikTok Shop, Amazon, and full chain distribution at Target. Core to our mission is that seriously effective, dermatologist-proven results should be accessible. That means showing up everywhere our customers already shop. Remedy is backed by some of the leading consumer investors in the world, including L Catterton, Norwest Venture Partners and Sonoma Brands. The Role We're looking for a Director of Growth Marketing to create a world-class DTC acquisition channel that helps people understand, diagnose, and treat their skin concerns. The goal is growth with discipline: media efficiency, AOV, LTV, and long-term brand value all moving together. You'll own our Meta spend and scaling strategy end to end, including account architecture, budget allocation, and the testing roadmap. A dedicated media buyer and agency partners handle day-to-day execution in the account, so your time goes to deciding where the dollars go, what gets tested, and why. You'll also direct the creative engine that feeds the account: studying what is performing across channels including TikTok Shop, for both Remedy and our competitors, and turning that into the analytics, frameworks, and briefs our creative strategist uses to power the Meta creative production loop. Beyond the ad account, you'll own how visitors convert once they arrive: strategic briefs for landing pages, direction on copy, and a consistent A/B testing program. We want clear, opinionated ideas that make the site experience more educational and drive bundling, subscription, and customer value. You'll also partner with the Head of Marketing to stand up incrementality testing so we know what is actually driving growth. Do this well and the role can grow into strategic leadership over media spend across all channels. The person we're looking for is both analytical and creative. You can build a rigorous testing program and the creative analytics behind it, then turn what you learn into hooks, angles, and messaging that build brand equity, not just short-term efficiency. You know why a TikTok trend is working, and you bring what is winning elsewhere in the business back into DTC acquisition. What You'll Own Creative Analytics & the Meta Creative Engine Creative Performance: Own creative analytics end to end, from Hook Rate, Hold Rate, thumb-stop, and CTR down to cost-per-result at the ad and concept level, and turn it into a clear read on what is working and why. Creative Strategy: Lead with the Creative Strategist as their analytical counterpart: supply data-backed angles, name the winning and losing patterns, and co-own the roadmap for the next wave of concepts, hooks, and iterations. Testing Velocity: Run the Meta creative testing engine: a high-velocity framework for launching, reading, and scaling new creative so the account never runs out of fresh winners. Creator Amplification: Partner with the Influencer team to identify high-performing creator content for whitelisting and paid amplification. Paid Media Ownership & Scaling (Meta-First) Meta P&L: Own the Meta P&L, budget strategy, and account architecture; direct a media buyer and agency partners on day-to-day execution and hold them to efficiency targets at scale. Scaling Strategy: Set the scaling strategy for how we push spend while protecting efficiency, and make the call on where budget flexes week to week. Team Leadership & Cross-Functional Partnership Team Building: Build and lead a small growth team (creative strategy, media buyer), setting standards, priorities, and a culture of rigorous, fast decision-making. E-Commerce Partnership: Partner with the E-commerce team to build, test, and optimize high-converting landing pages and post-purchase upsell flows. Retail Partnership: Partner with Retail to execute geo-targeted digital strategies that drive velocity at Target and other retail partners. Attribution & Measurement Single Source of Truth: Establish and defend a single, trusted view of blended ROAS, MER, CAC, and new-customer efficiency that leadership and finance plan against. Incrementality: Stand up an incrementality and testing program (geo-lift, holdouts, MMM inputs) so scaling decisions are grounded in true contribution, not last-click noise. What You Bring Experience: 5-7 years in growth or performance marketing, including hands-on ownership of paid social at scale and at least 2 years leading people or agency partners. Creative Analytics: You live in creative performance data and can translate Hook Rate, Hold Rate, and CTR into briefs a creative team can act on. Meta Expertise: Deep, hands-on mastery of Meta Ads account architecture, testing, and scaling, even as you increasingly direct rather than execute. Web Fluency: Can independently develop a strategic brief, direct design/copy, and run testing, not simply request a landing page without direction. Analytical Horsepower: Expert in Google Sheets/Excel; comfortable with BI or SQL a plus. You reliably find the “why” behind the numbers. Creative Intuition: You understand the psychology of a scroll-stopping hook and can articulate it to a creative partner. Operating Style: You move fast, operate with high ownership in a lean, founder-led environment, and manage budgets, timelines, and cross-functional deliverables cleanly. Mindset: Humility, curiosity, and a collaborative team spirit are critical. We also look for a desire to win and alignment with our vision to build the next legacy giant in dermo-cosmetic skincare. Experience with incrementality testing or MMM studies is a plus. Compensation: Competitive salary inclusive of cash bonus based on attainment of company targets. Health: 50% covered Health, Vision, and Dental insurance. #J-18808-Ljbffr Remedy