Lead Generation & Appointment Setting Specialist - ServiceNow

Job Title: Lead Generation & Appointment Setting Specialist – ServiceNow (Telecom / Fibre)

Location: North America(US/Canada), Remote

Employment Type: Full-Time

Role Overview

We are expanding our ServiceNow Telecom & Fibre practice across North America and are hiring a results-driven Lead Generation & Appointment Setting Specialist focused on building qualified sales pipeline through outbound prospecting and high-quality meeting conversion.

This role is heavily focused on appointment setting , engaging decision-makers within Telecom and Fibre service providers, qualifying opportunities, and scheduling discovery meetings for our ServiceNow sales and consulting teams.

Key Responsibilities

Appointment Setting & Pipeline Creation (Primary Focus)

• Execute high-volume outbound prospecting via cold calling, email sequences, LinkedIn outreach, and event/webinar follow-ups
• Qualify prospects based on defined ICP, business needs, and readiness criteria
• Schedule and confirm discovery meetings and solution discussions for sales and consulting teams

Lead Qualification & Prospect Nurturing

• Capture customer pain points, current challenges, and business priorities during initial conversations
• Ensure meeting readiness by sharing clear prospect insights with sales teams
• Conduct structured follow-ups and nurture early-stage opportunities
• Maintain accurate tracking of leads, activities, and meeting outcomes in CRM systems
• Ensure pipeline hygiene and consistent follow-up cadence
• Provide feedback on lead quality, messaging effectiveness, and campaign performance
• Partner with marketing teams to convert campaign, event, and webinar leads into meetings
• Collaborate with ServiceNow solution teams to improve outreach messaging and qualification quality

Success Metrics

• Number of qualified meetings booked
• Meeting-to-opportunity conversion rate
• Pipeline generated from sourced meetings
• Outreach productivity and engagement rates

Required Experience & Skills

• 3–7 years of experience in B2B Lead Generation / SDR / Appointment Setting roles within ServiceNow and IT services.
• Strong experience prospecting into Telecom, Fibre, or Communications Service Provider (CSP) accounts
• Proven success engaging senior stakeholders and qualifying enterprise opportunities
• Strong cold outreach, objection handling, and follow-up discipline
• Experience working with CRM and sales engagement tools such as Salesforce, HubSpot, Outreach, Apollo, or LinkedIn Sales Navigator

Preferred Experience

• Exposure to ServiceNow, ITSM, OSS/BSS, or telecom transformation solutions
• Experience supporting enterprise or consultative technology sales teams