National Account Manager - Meijer
Heartland Food Products Group
Job Description
National Account Manager – Meijer
\n \nHeartland Food Products Group is seeking a National Account Manager (NAM) to lead our business with Meijer and smaller regional accounts, that are some of Heartland’s most strategic retail partners. This role is ideal for a proven CPG sales leader with direct experience calling on this account, established relationships with merchandising teams , and a passion for building brands through strong retailer collaboration.
\n \nThis position is based in Grand Rapids, MI.
\n \nWhat You’ll Do
\nOwn Strategic Customer Leadership
\n- \n
- Serve as the primary sales lead and relationship owner for Meijer \n
- Build and deepen partnerships with merchandising teams to drive mutual growth \n
- Represent Heartland’s brand portfolio with confidence, credibility, and a growth mindset \n
Drive Growth Across Heartland’s Brand Portfolio
\n- \n
- Develop and execute annual Joint Business Plans aligned to Heartland’s growth, profitability, and brand-building priorities \n
- Lead assortment, pricing, merchandising, and promotional strategies that expand distribution and household penetration \n
- Champion innovation and new item launches, ensuring strong customer alignment and flawless execution \n
Deliver Results Through Best-in-Class Execution
\n- \n
- Own volume, trade spend, and profitability targets for Meijer \n
- Lead promotional planning, display strategy, and in-store/online execution in partnership with merchandising teams \n
- Provide accurate forecasting and demand inputs to support high service levels and efficient inventory management \n
Leverage Insights to Win at Shelf
\n- \n
- Use syndicated data (Circana/IRI, Nielsen) and customer insights to identify category opportunities and support fact-based selling \n
- Partner with customer merchandising teams to improve shelf placement, promotional ROI, and execution quality \n
- Translate data into clear, compelling stories that support brand and category growth \n
Lead and Develop Talent
\n- \n
- Set clear priorities, provide ongoing feedback, and support professional development \n
- Lead with Heartland’s values and foster a high-performance, collaborative team culture \n
Collaborate Cross-Functionally
\n- \n
- Act as the voice of Meijer internally, aligning marketing, R&D, supply chain, finance, and operations \n
- Partner closely with marketing and category management to deliver customer-relevant brand strategies \n
What You Bring
\nRequired Qualifications
\n- \n
- Bachelor’s degree required; MBA a plus \n
- 7+ years of CPG sales or customer leadership experience \n
- Direct experience calling on Meijer required \n
- Established relationships with Meijer merchandising teams \n
- Strong understanding of grocery retail, trade management, and category management \n
- Proven track record of delivering profitable growth \n
- Prior people management experience or demonstrated readiness to lead \n
Preferred Experience
\n- \n
- Experience managing branded food or beverage portfolios \n
- Strong analytical and financial acumen \n
- Comfort working in a fast-paced, growth-oriented, matrixed organization \n
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