Senior Manager, Digital Engagement

Agency: Propeller

Job Function:

Projects and Performance Improvement

Job Subfunction:

Project and Program Management

Job Description:

About Propeller

Founded in 2006, Propeller is a digital forward, omnichannel healthcare marketing agency transforming HCP engagement. With a HQ in Summit, NJ, our team of 120+ marketing specialists truly understand the ever-changing industry, complex content, and how to mobilize data to drive meaningful results. Our continued success is achieved through our omnichannel fluency and curated digital suite of capabilities, including Account Services, Creative, Digital and Brand Strategy, Digital Production and Project Management, 3D Animation, Digital Development, and Video.

Our Culture

We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique.

Come Live Your Best Life With Us

We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more! These are just some of the reasons we are Great Place to Work certified.

Senior Manager, Digital Engagement

Overview:

The Senior Manager, Digital Engagement is responsible for leading and operationalizing teams that profitably deliver work within a portfolio of accounts

Understands agency revenue and profitability model. Ensures work is completed within budget by project. Owns the revenue and forecast for the brand. Determines and negotiates budget needs

Keeps management informed of account status, problems, plans and meetings and includes senior management as needed

Thorough understanding of industry business trends

Responsible for ensuring tactical and strategic integrity and training the account team in this regard

Responsible for the development of ongoing business on their accounts and assisting with and identifying other new business development opportunities (organic growth)

Engage with senior level clients and continue an ongoing relationship development

Identify and proactively respond to needs that arise as well as lead longer term planning. Possess a good foundational knowledge of the category to which brands belong, and interpret market research data into brand ideas

Train, develop, and appropriately delegate to account team - encourage and provide growth and development to junior account management team

Ensure appropriate resource allocation and utilization across all departments

Lead tactical planning and SOW development

Client Partnership & Business Development:

Responsible for client relationships at all levels. Engage with senior level clients and continue ongoing relationship development

Monitor and evaluate the competitive landscape to prove senior level strategic insights

Mine new, organic business opportunities with existing clients, by building relationships across the client’s organization and with key industry partners

Establish a strategic partnership with clients, ensuring agency POV is shared and delivered effectively

Identify and solidify client relationships beyond the day-to-day project owners

Partner with clients to identify and strategize new project details and develop project briefs

Conduct regular client status meetings to communicate project development and maintain alignment with client objectives

Inform client on aspects and timing of project development, including internal agency process/requirements

Liaise with client stakeholders and extended team members to drive project execution (eg, MLR team, medical/marketing reviewers, partner agencies, KOLs)

Oversee client MLR submissions and ensure agency work remains in compliance with client guidelines

Internal Account Management:

Team leader, provides clear and fair direction and feedback

Responsible for ensuring the right team members/departments are pulled into the appropriate projects/workstreams at the right time

Active in strategic development, establishing communication objectives and strategies to drive the brands forward

Oversight over the brand strategy, ensuring it is pulled through into all workstreams. Owns and communicates to the extended internal team

Develops marketing tactical plans, including budgets and timelines

Supervises and effectively manages the production of tactics

Communicate project and brand updates to team in a timely manner, including client shifts in project scope, direction, or timing that may impact agency resource requirements

Lead role in ensuring timely, accurate client documentation & correspondence of all Account team members

Set priorities for the team while handling multiple projects and delegating work appropriately

Monitor overall workload to effect efficiency and assure that waiting or downtime is minimized

Keep department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers or FTEs

Monitor, review and approve direct report’s time sheets in terms of hours worked on specific jobs

Manage direct report(s) workloads and PTO to ensure clients and internal teams have the proper Account team support and coverage for your assigned account(s)

Provide constructive and direct ongoing feedback to direct reports

Evaluate performance of direct reports and complete and deliver performance reviews

Financial Management:

Develops annual tactical plans and oversees new SOW development throughout the year

Forecast budgets and maintain accurate phasing

Develop and administer clients' budgets based on accurate estimating and tracking of hours, and reconciliation against estimates. Continuously monitor clients' budgets and raise client awareness as to when changes in direction or new requests impact scope. Meet with Head of Account regularly to keep apprised on financial status of accounts

Maintain up-to-date project financials and track project actuals against client scope of work

Participates in any necessary financial meetings to ensure accurate internal data and to support client financial status communications

Agency Operations

Takes on wider, formal and informal leadership responsibilities within the agency

Proactively provide suggestions that impact agency policy and operations and enhance the overall work environment

Drive the process and details of the day-to-day operations of the accounts

Work with other department heads to recommend adjustments/additions to roles and responsibilities of departments to achieve continuous improvement and efficiency across accounts

Interview, identify, train and orient new team members to the agency, department, and account(s) at the direction of department head

Provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, etc.

$120,000 - $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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