Senior Manager, Field Marketing

Senior Manager, Field Marketing

Palo Alto, California; San Francisco, California

About Workato

Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.

Why Join Us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why:

• Business Insider named us an "enterprise startup to bet your career on"
• Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers

Responsibilities

We are seeking a highly strategic, data-driven Senior Manager, Field Marketing to lead our tradeshow, field, and partner event strategy and execution. This is a player/coach role responsible for owning our end-to-end field marketing engine while directly managing a team of two field marketers. You will oversee the execution of 12+ tradeshows and hundreds of field and partner events annually, driving pipeline, revenue influence, and market presence. This role requires strong operational rigor, cross-functional alignment, and a passion for measurable impact. If you thrive in high-volume execution environments, love building scalable processes, and bring a sharp analytical mindset to marketing performance — this role is for you. In this role, you will also be responsible to:

• Strategy & Ownership
  • Own the global field marketing and tradeshow strategy aligned to revenue targets
  • Build annual and quarterly event plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs
  • Partner closely with Sales leadership to align event investments to territory and account priorities
  • Develop scalable playbooks for event planning, activation, and follow-up
• Execution & Leadership (Player/Coach)
  • Lead, mentor, and develop a team of 2 field marketing professionals
  • Personally manage high-impact tier-1 tradeshows and strategic events
  • Oversee execution of 12+ major tradeshows annually
  • Drive execution of hundreds of field and partner events per year
  • Ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners
• Operational Excellence
  • Build and manage event budgets with strong ROI discipline
  • Create standardized processes for planning, tracking, and post-event follow-up
  • Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
  • Drive pre-event enablement and post-event follow-up rigor across Sales teams
• Data & Performance Management
  • Define and track KPIs including:
    • Pipeline generated and influenced
    • Revenue attribution
    • Cost per opportunity
    • Event ROI
    • Meeting conversion rates
  • Deliver executive-level reporting and insights
  • Continuously optimize channel mix based on performance data
  • Leverage marketing automation and CRM systems to measure impact

Requirements

Qualifications / Experience / Technical Skills

• 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
• Experience owning and executing large-scale tradeshows and high-volume field programs
• Demonstrated success driving pipeline and revenue through event programs
• Experience managing budgets and forecasting ROI
• Proven people manager with experience leading and developing direct reports
• Experience in high-growth B2B SaaS environments
• Familiarity with Salesforce and marketing automation platforms

Soft Skills / Personal Characteristics

• Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems
• Ability to operate both strategically and tactically
• Exceptional cross-functional collaboration skills
• Highly organized with strong project management capabilities
• Strong executive presence and comfort presenting performance metrics to leadership
• Passion for process improvement and scalable systems

For candidates based in California, the expected salary range for this role is $150,000–$180,000+ bonus. Actual compensation will vary based on experience, qualifications, and location. This role may also be eligible for bonus, equity, and benefits.