Senior Analyst, Measurement Strategy (Hybrid 2X a week)

Senior Analyst, Measurement Strategy Own Measurement Strategy End to End: Lead measurement strategy across your accounts, owning the full measurement loop from defining the learning agenda to delivering actionable insights. Identify the right questions to answer, align measurement approaches to business goals, and ensure outputs drive real decisions. Design Testing Roadmaps and Methodologies Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, and other approaches. Translate Data into Business Impact Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps. Partner Cross-Functionally Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution. Support New Business and Thought Leadership Contribute to new business pitches by articulating measurement strategy as a core differentiator. Help shape how we present its measurement approach to prospective clients. Build and Scale Measurement Frameworks Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts. Qualifications 5+ years in analytics, measurement, or a closely adjacent field Hands‑on experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies Strong communicator – comfortable presenting to clients and working across media, strategy, and data teams Agency or consulting experience a plus Familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions #J-18808-Ljbffr Conexess Group