Paid Search Manager

Job Description

Paid Search Manager
Location: Hybrid - Los Angeles, CA (Tuesday & Thursday onsite)
Salary: $105,000-$125,000 per year
About the Role
We're seeking an experienced Paid Search Manager to take ownership of the paid search channel from strategy and hands-on campaign management through lead quality, revenue attribution, and performance reporting.


This is a working manager role for someone who is comfortable operating directly in advertising platforms while also setting channel strategy, building a testing roadmap, managing partners, and communicating performance to marketing leadership.


The ideal candidate is highly analytical, commercially minded, and accountable for outcomes beyond the initial lead.
What You'll Do

• Own paid search performance across Google Ads and Microsoft Ads, including budgets, pacing, forecasting, and overall channel performance.
• Build, launch, manage, and optimize campaigns hands-on, including keyword strategy, match types, bidding, audiences, ad copy, extensions, and negative keyword management.
• Conduct regular account audits and quality reviews to ensure campaigns are structured and managed to a high standard.
• Build and maintain Salesforce reporting that tracks performance beyond the initial click, including lead-to-appointment, appointment-to-close, customer acquisition cost, and return on ad spend.
• Analyze performance across campaigns, ad groups, keywords, devices, and geographies.
• Deliver weekly and monthly performance reporting to marketing leadership, with clear insights, recommendations, and supporting analysis.
• Own the testing roadmap across keywords, creative, landing pages, bidding strategies, audiences, and emerging platform capabilities.
• Partner with creative and web teams on landing page, messaging, and offer testing.
• Work closely with sales leadership to connect lead quality and advertising performance to closed revenue.
• Manage paid search buyers and external agencies or contractors, establishing clear standards and accountability for execution.
• Monitor competitive activity and auction dynamics to identify opportunities for profitable incremental investment.

What You Bring

• 4+ years of hands-on paid search management experience, preferably managing significant monthly media budgets.
• Advanced proficiency in Google Ads and Microsoft Ads, with the ability to build and manage campaigns directly and audit the work of other practitioners.
• Experience building and maintaining Salesforce reports and dashboards independently.
• Strong analytical skills and experience with Excel or Google Sheets, GA4, attribution, offline conversion imports, and call tracking.
• Experience working in high-consideration, lead-generation, or regulated industries such as financial services, insurance, legal, or healthcare.
• Experience managing agencies, contractors, media buyers, or direct reports.
• Strong written and verbal communication skills, with an ability to turn performance data into clear business recommendations.
• A results-oriented approach and comfort being accountable for channel performance and revenue outcomes.

Preferred Qualifications

• Experience in financial services, retirement, IRA, or precious metals.
• Familiarity with advertising and compliance considerations for financial products.
• Experience with SQL, Looker, or similar analytics tools.

Why Join This Team?
Paid search is a high-intent acquisition channel with significant opportunity to improve performance beyond the initial lead. This role offers meaningful ownership of the channel, autonomy to shape strategy and testing, and direct exposure to marketing leadership.


If you're looking for a role where you can own a paid search channel end-to-end, work directly in the accounts, and connect media performance to business results , this opportunity offers that scope.

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