Regional Sales Manager

AFX Inc.

AFX is seeking an experienced Regional Sales Manager to drive sales across the Central United States within the Commercial, Residential, Showroom, and Hospitality markets. Midwest-based location preferred.

AFX Inc - Job Opportunities

This is a remote role best suited for candidates located near a major metro airport, with the ability to travel frequently throughout the territory (approximately 50–60%). This position reports to the VP of Sales.

Key Responsibilities

Sales Planning & Execution

Develop and execute regional sales strategies to achieve revenue and margin targets
Forecast and deliver sales performance by agency
Manage the sales pipeline and ensure opportunities are followed through to close
Determine competitive pricing strategies on bids and custom projects
Prepare and analyze sales reports to identify growth opportunities

Channel & Agency Management

Manage independent sales rep agencies and dealers
Establish sales territories, quotas, and performance goals
Provide training, support, and tools to sales partners
Drive strategic account planning across the territory

Client Engagement & Field Activity

Conduct field visits, joint sales calls, and presentations
Build relationships with distributors, contractors, agents, and end users
Participate in trade shows and industry events
Travel approximately 50–60% of the time

Market Intelligence & Collaboration

Monitor competitor activity and provide insights
Collaborate with product and marketing teams on strategy and launches
Contribute to pricing, SKU selection, and go-to-market strategies
Share regional insights to support business planning

Requirements

Qualifications

Bachelor’s degree in Business, Marketing, or related field preferred
5–7+ years of experience in lighting sales (regional or national level)
Experience as a Regional or District Sales Manager strongly preferred
3+ years of selling specification lighting products through agents and distribution
Strong understanding of the lighting specification community and channel ecosystem
Proven track record of achieving sales targets
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Ability to travel 50–60% within the territory

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Vacancy posted 2 days ago

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