Social Media & Employer Brand Specialist
MLW Hire
Social Media & Employer Brand Specialist
Location: Hybrid (Office Tue-Thu Remote Mon/Fri)
Job Type: Full-Time
Job Summary
Our Company is hiring a creative culturally-tuned Social Media & Employer Brand Specialist to lead always-on content and strategy across our channels strengthening our employer brand while supporting the Digital Marketing Lead on recruitment marketing initiatives.
Responsibilities
Maintain a consistent daily presence across LinkedIn Instagram TikTok Facebook YouTube Shorts Pinterest and emerging platforms
Plan film edit and publish short-form video (Reels TikToks Shorts) covering career advice hiring trends and success stories
Track trending topics formats and sounds relevant to recruitment and workplace culture
Maintain a content calendar sharing plans 1-2 weeks ahead
Build monthly content strategies supporting talent acquisition and employer branding
Cover career fairs hiring expos and recruitment events live with same-day publishing
Prepare shot lists and interview questions ahead of events
Capture authentic behind-the-scenes culture and success-story content
Manage relationships with creators influencers and brand ambassadors end-to-end
Write creative briefs for designers photographers and videographers
Coordinate production schedules and creative delivery
Monitor and respond to comments/DMs professionally
Track KPIs (reach engagement applications conversions) and report monthly
Support the Digital Marketing Lead across website job boards email CRM and ATS channels
Serve as point of contact for marketing vendors and agencies
Maintain brand consistency across digital assets and campaigns
Our Service Portfolio
Permanent Recruitment
Temporary & Contract Staffing
Executive Search
Recruitment Process Outsourcing (RPO)
Employer Branding & Talent Marketing
Qualifications
Willingness to travel to career fairs and industry events
0-1 year of social media experience ideally in staffing/HR/professional services
Demonstrated short-form video creation and editing ability
Skilled at spotting and producing trend-driven content quickly
Experience managing influencer/creator partnerships
Strong creative writing and briefing skills
Experience directing content production and external teams
Proficient in CapCut Premiere Pro Final Cut Pro or similar
Benefits
Competitive salary with performance bonuses
Medical dental and vision
Hybrid flexibility
Chance to shape a growing companys digital presence
Ongoing training and access to recruitment technology
Collaborative inclusive culture
Required Skills:
Customer ServiceHuman ResourcesAdministration JobsInformation TechnologyMicrosoft OfficeInformation ScienceHuman Resource Planning
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