Integrated Marketing Specialist

Job Description Support the execution of integrated marketing campaigns and go-to-market activities that promote the measurement instrumentation portfolio and industry-focused solutions. Assist in the development of customer-facing marketing materials such as campaign assets, web content, paid and earned media, email marketing, video, social media, third party advertising, and sales enablement resources. Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment. Assist with project management, including timelines, asset coordination, approvals, and campaign launch activities. Monitor campaign performance and prepare reports that provide insights on engagement and other key marketing metrics. Help identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes. Conduct market, competitor, and customer research to support campaign planning and content development. Contribute to special projects and strategic marketing initiatives that support business growth objectives. In This Role, Your Responsibilities Will Be: Support the execution of integrated marketing campaigns and go-to-market activities that promote the measurement instrumentation portfolio and industry-focused solutions. Assist in the development of customer-facing marketing materials such as campaign assets, web content, paid and earned media, email marketing, video, social media, third party advertising, and sales enablement resources. Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment. Assist with project management, including timelines, asset coordination, approvals, and campaign launch activities. Monitor campaign performance and prepare reports that provide insights on engagement and other key marketing metrics. Help identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes. Conduct market, competitor, and customer research to support campaign planning and content development. Contribute to special projects and strategic marketing initiatives that support business growth objectives. Who You Are: You are a collaborative and curious marketing professional who enjoys learning, solving problems, and contributing to team success. You are highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment. You take initiative, communicate effectively with diverse stakeholders, and use data to inform decisions and improve results. You are eager to build expertise in integrated marketing and are motivated by opportunities to create meaningful customer experiences and measurable business impact. For This Role, You Will Need: Bachelor's degree in Marketing, Communications, Business, or a related field. Zero years of experience in marketing, communications, digital marketing, or related discipline. Strong written and verbal communication skills. Strong organizational skills with the ability to manage multiple projects simultaneously. Proficiency in Microsoft Office applications, including PowerPoint, Excel, Teams, and Outlook. Analytical mindset with the ability to interpret marketing performance data and translate findings into actionable recommendations. Demonstrated ability to work effectively in a collaborative, cross-functional team environment. Legal authorization to work in the United States Preferred Qualifications That Set You Apart: Familiarity with AI-powered tools and technologies and an interest in applying them to improve marketing effectiveness, customer engagement, and operational efficiency. Internship, co-op, or professional experience in B2B marketing, digital marketing, communications, or demand generation. Experience supporting marketing campaigns, events, content marketing programs, or lead generation initiatives. Knowledge of SEO/AEO/GEO principles, content marketing, paid media, or social media marketing. Interest in industrial technology, automation, or business-to-business marketing. Demonstrated experience leading campus organizations, volunteer initiatives, internships, or other extracurricular projects that required collaboration and project management. Our Culture & Commitment to You: At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave. At Emerson, our employees’ passion for innovation and results drives our success. We actively pursue new technologies, capabilities and approaches to drive tangible value for our customers. To reward this passion for innovation and results, Emerson makes meaningful investments in our people. We provide competitive compensation, integrated benefits offerings, and fulfilling career journeys that support the growth of each employee. We firmly believe that when Emerson is successful in achieving its operational and financial goals, our employees share in the company’s success. The salary range for this role is $58,000-$62,000 annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role. About Us WHY EMERSON Our Commitment to Our People At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration. We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award‑winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor. At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together. Work Authorization Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Equal Opportunity Employer Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment. Accessibility Assistance or Accommodation If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: View email address on click.appcast.io . About Emerson Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability. With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go! #J-18808-Ljbffr