Senior Manager, Upstream Marketing - Enabling Tech

Define product vision, value proposition, and go-to-market strategy using market research, customer intelligence, and competitive analysis Develop business cases including market sizing, financial modeling, and business valuations to support investment decisions Translate clinical workflows, hospital IT/cybersecurity needs, and regulatory constraints into messaging, purchasing guides, and training materials Define customer requirements and messaging for connectivity, interoperability, and device provisioning; support hospital network approval processes Define evidence needs, support clinical and real-world data initiatives, and align messaging with regulatory claims Lead cross-functional launch readiness with Regulatory, R&D, IT/Cybersecurity, Clinical, Manufacturing, and Commercial teams Engage external stakeholders including KOLs, CIOs/CMIOs, procurement, and partners to validate direction and accelerate adoption Own competitive intelligence and ecosystem mapping to inform product and market priorities Measure and optimize post-launch adoption using field feedback, usage metrics, and clinical outcomes Integrate business needs across technologies to ensure the Velys Hub supports the enabling technology roadmap Requirements Bachelor's degree in Engineering, Life Sciences, Marketing, Computer Science, or a related field 10+ years in marketing, product strategy, or commercial roles supporting regulated medical devices or connected hardware platforms, or 5+ years with an advanced degree such as MBA or PhD Experience in the medical device or medical technology industry Strong commercial skills in market sizing, pricing, financial modeling, and business storytelling Ability to lead complex, cross-functional initiatives in a matrixed organization Strong analytical skills and experience with data-driven decision making and financial analysis Ability to develop and execute go-to-market strategies Experience in capital equipment, OR integration equipment, integration services, or adjacent segments preferred Experience with platform OS decisions, OTA update strategies, and device lifecycle management preferred Familiarity with medical device regulatory frameworks, connectivity standards, hospital IT workflows, and cybersecurity documentation preferred Background spanning R&D, Marketing, and/or Sales within medical devices preferred Core Competencies Demonstrates expertise in defining product vision and go-to-market strategies for regulated medical devices, leveraging strong analytical skills and experience in market sizing, financial modeling, and cross-functional leadership. Proficient in translating clinical workflows and regulatory requirements into actionable business strategies and messaging. Highest-signal resume keywords Product Vision Definition Market Sizing Financial Modeling Cross-Functional Leadership Regulatory Framework Familiarity ATS Optimization Keywords Hard Skills Market Research Business Case Development Data-Driven Decision Making Go-To-Market Strategy Execution Financial Analysis Competitive Analysis Clinical Workflow Translation Device Lifecycle Management Interoperability Messaging Regulatory Claims Alignment Soft Skills Analytical Skills Business Storytelling Stakeholder Engagement Cross-Functional Collaboration Leadership Industry Keywords Medical Device Industry Medical Technology Regulated Medical Devices Capital Equipment OR Integration Equipment Tools & Technologies Hospital IT Systems Cybersecurity Documentation Integration Services Connected Hardware Platforms OTA Update Strategies #J-18808-Ljbffr Jobtailor