Vice President of Sales

Job Description

Job Description

Vice President of Sales

Reports To: CEO

Location: Western Washington (Preferred)

Position Summary

We are seeking an experienced healthcare sales leader to build and scale our commercial organization during an exciting phase of growth. This individual will be responsible for developing and executing our go-to-market strategy, personally driving strategic hospital sales, partnering closely with our Sales Accelerator function, and building a high-performing sales organization as revenue grows.

This is a highly visible executive role for someone who thrives in entrepreneurial environments, enjoys selling alongside their team, and has an established network within hospital systems, Group Purchasing Organizations (GPOs), and Integrated Delivery Networks (IDNs).

The ideal candidate brings deep medical device or healthcare services sales experience, understands complex hospital purchasing processes, and has successfully grown sales teams while maintaining strong executive customer relationships.

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What You'll Do

Commercial Leadership

· Develop and execute the company's strategic sales plan.

· Own revenue growth across assigned territories and strategic accounts.

· Partner with the Sales Accelerator team to convert qualified opportunities into long-term customers.

· Build repeatable sales processes that support sustainable growth.

· Create accurate sales forecasting and pipeline reporting.

· Establish territory plans and expansion strategies.

Enterprise Sales

Personally lead complex sales efforts involving:

· Hospital systems

· Academic medical centers

· Surgery centers

· Group Purchasing Organizations (GPOs)

· Integrated Delivery Networks (IDNs)

Examples include relationships with organizations such as:

· Premier

· Vizient

· HCA

· Providence

· Kaiser Permanente

Develop executive-level relationships with clinical, supply chain, biomedical engineering, and procurement stakeholders.

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Sales Team Development

As the business grows, this leader will:

· Recruit top-performing healthcare sales professionals.

· Develop onboarding and coaching programs.

· Establish performance expectations and accountability.

· Build a culture centered around customer success and execution.

Initial hiring is expected after territories consistently reach approximately $25K in recurring revenue, triggering expansion.

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Cross-Functional Collaboration

Partner closely with:

· CEO

· Sales Accelerator partners

· Operations

· Service leadership

· Marketing

· Customer Success

Ensure smooth transition from sale through implementation and ongoing customer service.

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Required Qualifications

· 5+ years of successful medical device or healthcare sales experience.

· Experience selling directly into hospital systems.

· Demonstrated success selling through complex healthcare procurement processes.

· Experience working with:

o Group Purchasing Organizations (GPOs)

o Integrated Delivery Networks (IDNs)

· Previous sales leadership experience including hiring, coaching, and developing sales professionals.

· Existing professional network within Washington healthcare systems.

· Proven history of exceeding revenue targets.

· Experience managing enterprise sales cycles.

· Excellent executive communication and negotiation skills.

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Preferred Qualifications

· Experience growing an early-stage or rapidly scaling healthcare organization.

· Competitor experience within medical device servicing or surgical instrument repair.

· Strong understanding of healthcare operations and capital equipment purchasing.

· Experience selling service contracts, maintenance agreements, or healthcare service solutions.

· Familiarity with warranties, repair programs, and lifecycle management of medical equipment.

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What Success Looks Like

First 30 Days

· Learn products, services, pricing, and value proposition.

· Meet key customers and strategic partners.

· Understand current pipeline and Sales Accelerator process.

· Develop territory and account strategy.

First 60 Days

· Begin owning enterprise sales opportunities.

· Establish executive relationships with priority accounts.

· Refine forecasting process.

· Deliver measurable pipeline growth.

First 90 Days

· Close initial strategic accounts.

· Demonstrate repeatable sales execution.

· Develop hiring plan for future sales expansion.

· Build credibility as commercial leader.

First 12 Months

· Consistently achieve revenue objectives.

· Expand strategic hospital partnerships.

· Hire and onboard initial sales representatives.

· Build a scalable sales organization capable of supporting continued growth.

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What Makes Someone Successful

The ideal candidate:

· Has an established reputation within the Washington healthcare market.

· Brings an existing network of hospital and GPO relationships.

· Thinks strategically while remaining hands-on in sales execution.

· Builds trust quickly with executive healthcare buyers.

· Understands both medical products and healthcare service delivery.

· Takes ownership and operates with minimal oversight.

· Has successfully scaled sales organizations in growing companies.