Vice President, Live Commerce and Streaming

Vice President, Live Commerce & Streaming Location: Secaucus, New Jersey — In Office Compensation: $180,000–$200,000 base salary, plus performance-based bonus or commission Reports to: Executive Leadership The Opportunity: Unique Designs Inc. is seeking an experienced executive to build and lead our live-commerce business across Whatnot, TikTok Shop, Amazon Live, and emerging streaming channels. This is a hands-on leadership role with responsibility for strategy, execution, team development, and profitability. The successful candidate will use Unique Designs’ extensive jewelry inventory, product-development capabilities, global sourcing, and operational resources to build a scalable new revenue channel. We are looking for a proven operator who can demonstrate measurable success growing a live-commerce, social-commerce, television-shopping, or related digital retail business. Primary Responsibilities: Strategy and P&L Ownership Develop the live-commerce strategy, operating plan, budget, and growth priorities across platforms. Own revenue, gross profit, contribution margin, expenses, customer-acquisition efficiency, and overall channel profitability. Identify which platforms, categories, price points, and show formats should be tested, scaled, or discontinued. Merchandising and Commercial Execution Partner with merchandising, inventory, and product-development teams to create compelling, profitable streaming assortments. Develop pricing, promotions, auctions, bundles, product drops, and streaming-exclusive offers. Balance inventory-liquidation opportunities with building a sustainable repeat-purchase business. Programming and Team Leadership Build the streaming calendar and oversee show concepts, product sequencing, scripts, production standards, and execution. Recruit, train, and manage hosts, producers, moderators, creators, and supporting team members. Remain closely involved in day-to-day execution and participate directly when needed. Customer and Audience Growth Develop strategies to acquire, engage, and retain customers through creators, affiliates, paid media, social content, email, and SMS. Build a loyal customer community and improve conversion, repeat purchase rate, and customer lifetime value. Repurpose livestream content into effective social-media and e-commerce assets. Analytics and Operations Track performance by platform, show, host, product, and customer, including revenue, margin, conversion, average order value, acquisition cost, returns, and repeat purchases. Coordinate with warehouse, customer service, finance, IT, and compliance teams to ensure accurate listings, reliable fulfillment, and strong customer service. Establish scalable procedures for inventory reservation, order processing, shipping, returns, fraud prevention, and platform compliance. Required Experience Demonstrated success building or materially growing a live-commerce, social-commerce, television-shopping, creator-commerce, or comparable digital retail business. Experience with Whatnot, TikTok Shop, Amazon Live, QVC/HSN, TalkShopLive, or a similar platform. Proven responsibility for revenue growth, profitability, budgets, forecasts, or a business-unit P&L. Strong knowledge of livestream merchandising, audience development, hosting, performance marketing, and e-commerce operations. Experience recruiting and managing hosts, creators, producers, or commercial teams. Strong analytical skills and the ability to translate performance data into clear operating decisions. Willingness to work strategically and tactically while building a business from the ground up. Ability to work from our Secaucus office and support evening or weekend programming when required. Preferred Experience Experience selling jewelry, luxury goods, fashion, beauty, collectibles, or other visually demonstrable products. Existing relationships with successful hosts, creators, affiliates, or live-commerce platforms. Familiarity with high-value inventory, product authentication, customer trust, payment risk, and returns. Knowledge of jewelry products and applicable product-disclosure requirements. Establish the channel strategy, financial plan, team structure, and performance dashboard. Launch a consistent streaming calendar and identify the strongest platforms, hosts, products, and show formats. Deliver measurable, profitable revenue growth and a credible plan for scaling the business. Application Requirement Applicants should provide specific examples of relevant success, including: Platforms and business categories managed. Team size and the applicant’s direct responsibilities. Candidates who cannot demonstrate measurable live-commerce or closely related commercial results may not be considered. Compensation and Benefits The anticipated base-salary range is $180,000–$200,000 , depending on experience and demonstrated results. The position will also be eligible for a performance-based bonus or commission tied to revenue, gross profit, contribution margin, and other agreed-upon objectives. Benefits: Unique Designs, Inc. has available medical, dental and vision insurance. We also have a 401K plan. We will provide you with compensated days off accrued over the course of the year once you start work with our Organization. Unique Designs Inc. is an equal-opportunity employer. Employment decisions are made without regard to legally protected characteristics. #J-18808-Ljbffr Unique Designs, Inc.