Social Media Coordinator

Social Media Coordinator Part-Time | $22/hr | 20-30 Hours/Week | Boerne & San Antonio, TX About Sunny's Sunny's is an elevated brunch and bar concept defined by intentional design, a refined atmosphere, and a distinctive brand identity. As we continue expanding within the San Antonio market, we are investing in a digital presence that builds anticipation, strengthens local visibility, fosters community, and reflects the full Sunny's experience. We're seeking a creative, organized, and digitally savvy Social Media Coordinator to manage the online presence of Sunny's and our evening concept, After Hours, across social media, local business platforms, and digital guest touchpoints. Position Summary The Social Media Coordinator is responsible for managing the day-to-day social media and online presence of Sunny's and After Hours. This role combines content planning, social publishing, community engagement, digital listing management, performance reporting, creative direction, and content production coordination. The Social Media Coordinator will work directly under the Marketing Director and manage the videographer's production schedule, priorities, and deliverables. The ideal candidate understands that digital presence management extends beyond posting content. They understand audience behavior, platform culture, local search visibility, brand voice, performance metrics, and how each online interaction shapes the guest experience. This is an excellent opportunity for someone looking to grow into a larger social media management, digital marketing, creative direction, or brand management role. Key Responsibilities The Social Media Coordinator is responsible for managing and maintaining: Instagram TikTok Facebook Facebook Groups Nextdoor Google Business Profiles Apple Maps and Apple Business Connect Yelp The Social Media Coordinator is responsible for ensuring these platforms remain accurate, active, aligned, and consistent with Sunny's and After Hours' brand standards. Social Media Management & Publishing Execute social media content across Instagram, TikTok, Facebook, Facebook Groups, and Nextdoor Schedule and publish approved content according to established content calendars Maintain platform consistency and brand alignment across all channels Ensure social platforms remain active, polished, and engaging Write platform-specific captions that reflect the distinct voices of Sunny's and After Hours Confirm all posts, captions, covers, tags, links, and publishing details are accurate before posting Maintain an organized publishing schedule and reliable content buffer Content Planning & Strategy Develop weekly content plans for Sunny's and After Hours Build content calendars based on marketing priorities, campaigns, promotions, events, and business needs Develop original concepts, scripts, storyboards, shot lists, and creative directions Identify platform trends, audience opportunities, and culturally relevant content concepts Contribute ideas for monthly high-impact or highly shareable content initiatives Prepare captions, cover concepts, calls to action, talent needs, props, locations, and production requirements before filming Use performance data to improve future content recommendations and publishing decisions Community Engagement Manage public-facing interactions across social platforms Respond to comments, tags, mentions, and community conversations Engage thoughtfully with followers, guests, local businesses, creators, and community partners Monitor audience feedback and surface meaningful insights to the Marketing Director Support reputation-building efforts through consistent and brand-aligned communication Help strengthen brand loyalty through timely and intentional engagement Stories & Real-Time Content Maintain consistent weekday story activity for Sunny's and After Hours Create visually cohesive story content using approved photography, video, graphics, and templates Share behind-the-scenes moments, updates, promotions, events, and campaign support content Repurpose approved user-generated content and tagged posts Ensure story content remains current, polished, and aligned with each concept’s brand identity Online Presence Management Manage and maintain Sunny's and After Hours listings across Google, Apple, and Yelp Ensure business names, addresses, hours, links, menus, photos, descriptions, and other listing details remain accurate Publish regular updates, photos, promotions, events, and business information where applicable Monitor guest reviews, listing activity, platform notifications, and account health Coordinate review responses and flag sensitive guest concerns to leadership Identify duplicate, inaccurate, outdated, or unauthorized listings and assist with corrections Monitor local search visibility and recommend improvements to strengthen each location’s digital presence Ensure new promotions, menu changes, events, and operating updates are reflected across relevant platforms Local Community Marketing Execute Facebook Group and Nextdoor content initiatives Support local awareness campaigns, hiring efforts, events, promotions, and announcements Adapt messaging for different community audiences and platforms Identify relevant local groups, conversations, partnerships, and visibility opportunities Help strengthen neighborhood-level awareness across Boerne and San Antonio Content Production Management Manage the videographer's production workflow, priorities, schedule, and deadlines Coordinate filming dates, locations, talent, props, products, and operational needs Provide the videographer with approved concepts, scripts, storyboards, shot lists, and creative direction before filming Attend and direct on-site filming sessions for Sunny's and After Hours Ensure talent, locations, food, beverages, and supporting materials are prepared before production begins Provide clear creative and brand direction during filming Review first drafts and prepare organized, consolidated feedback Track revisions and confirm final videos and photography are delivered by established deadlines Ensure all captured content supports campaign objectives, publishing needs, and Sunny's brand standards Maintain an organized production calendar that supports consistent publishing and a two-week content buffer Reporting & Performance Tracking Complete daily reporting on social media activity, publishing, engagement, online listings, and active priorities Prepare weekly reports summarizing content performance, audience engagement, platform activity, production progress, and key findings Prepare monthly reports identifying performance trends, strongest content, opportunities, challenges, and recommended next steps Track relevant metrics across social media, Google, Apple, Yelp, Facebook Groups, and Nextdoor Monitor follower growth, reach, views, engagement, shares, watch time, reviews, listing activity, and other assigned performance indicators Use reporting insights to improve content planning, publishing decisions, community engagement, and online visibility Maintain accurate trackers, calendars, reports, and supporting documentation Meetings & Team Coordination Attend and participate in weekly marketing and content meetings Present content plans, reporting insights, production updates, priorities, and outstanding needs Coordinate closely with the Marketing Director, videographer, restaurant leadership, and on-site teams Communicate schedule changes, production needs, delays, risks, and approval requirements promptly Maintain clear accountability across planning, filming, editing, approvals, publishing, and reporting Follow established approval processes and ensure content is submitted with sufficient time for review Required Qualifications 2-4 years of experience managing social media, digital marketing, online business listings, or content production for a brand, agency, restaurant, hospitality business, or creator Strong understanding of Instagram, TikTok, Facebook, Facebook Groups, Nextdoor, and emerging social media trends Experience managing or updating Google Business Profiles, Apple Maps, Yelp, or similar local business platforms Excellent written communication and copywriting skills Experience developing content calendars, captions, creative concepts, and platform-specific messaging Experience coordinating content production, creative workflows, or videographers Ability to provide clear creative direction, manage deadlines, and hold production partners accountable Comfortable reviewing performance metrics and preparing organized reports Strong project management and organizational skills Comfortable receiving feedback and working within structured approval processes Strong attention to detail and commitment to brand consistency Availability to work in person across Boerne and San Antonio Availability to attend weekday shoots, occasional weekend activations, and Friday or Saturday evening filming for After Hours when required Skills & Competencies Social Media Management Digital Presence Management Google, Apple, and Yelp Listing Management Community Management Copywriting and Brand Voice Development Content Planning and Creative Thinking Creative Direction Content Production Management Performance Reporting and Analysis Trend and Audience Awareness Project and Time Management Team Coordination and Leadership Communication and Collaboration Attention to Detail Customer Engagement Adaptability and Problem Solving Work Schedule & Reporting Structure Schedule Part-Time, 20-30 hours per week Flexible scheduling based on content calendars, reporting requirements, production deadlines, campaigns, and shoot schedules Regular in-person availability required across Boerne and San Antonio On-site availability required for content shoots, production days, meetings, and marketing activations Occasional evening and weekend availability required for After Hours content, events, and special campaigns 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