Marketer

KalshiKalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.Role RoadmapLifecycle marketing is one of the most important levers for driving activation, engagement, retention, and resurrection across Kalshi's growing suite of products. As we expand into new businesses and serve increasingly diverse user segments, we need sophisticated lifecycle programs that deliver the right message to the right user at the right time.This role will be responsible for building, launching, and optimizing lifecycle campaigns across email, push, in-app messaging, and other owned channels. You'll work closely with Product, Growth, and Data teams to identify opportunities, build personalized experiences, and create scalable systems that support long-term growth.What You'll DoBuild, launch, and optimize email, push notification, and in-app messaging campaignsDesign customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patternsCreate lifecycle programs that drive activation, engagement, retention, resurrection, and monetizationDevelop sophisticated segmentation strategies and personalized messaging frameworksAnalyze campaign performance and continuously optimize conversion and engagement metricsBuild automated customer journeys and scalable lifecycle infrastructureDevelop testing frameworks across messaging, timing, segmentation, and channel strategyIdentify gaps in the customer experience and proactively propose lifecycle solutionsWhat You Bring3–7 years of lifecycle marketing experienceExperience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentationStrong understanding of customer journey design, retention marketing, and lifecycle strategyExperience building automated workflows and customer journeys in modern lifecycle platformsStrong analytical skills and ability to use data to drive decision-makingExcellent written communication and messaging instinctsAbility to operate independently and proactively identify opportunitiesStrong project management and organizational skillsComfortable working cross-functionally in a fast-moving environmentExperience at a high-growth startupBonusExperience working with financial products, fintech, trading platforms, or consumer internet productsExperience using Customer.io or similar lifecycle marketing platformsStrong understanding of product-led growth and user activation frameworksExperience building resurrection and re-engagement programsFamiliarity with experimentation, A/B testing, and lifecycle analyticsSQL or analytics experienceExperience working closely with Product and Growth teamsNYC Pay Transparency DisclosureSalary Range: $150,000 to $250,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.Our CultureMeritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.Kalshians are Kalshi's most important asset: we pick Kalshians carefully, so we trust them fully on day 1.Commitment to Equal OpportunityKalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law. If you are passionate about what you do and want to use your talents to support our mission and values, we'd love to hear from you.