Search Marketing Strategist | SEO & AI Strategist

Job Description

Job Description

Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need.

You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about how search engines and AI search actually work.

We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to own organic search strategy with curiosity, motivation, and genuine excitement to learn.

What You’ll Do

Work on a team with a content marketer, advertiser, designer, and your manager — the account director. Your team works with about 7-10 clients. You will take ownership of organic search strategy for your client accounts, including:

Content Strategy

• Own query research for your accounts: keyword research (Watch/Win/Invest), AI prompt research, and content mapping recommendations — including flagging AI prompts with no strong content match and recommending what to build.
• Conduct a comprehensive keyword review (competitive content gap plus existing rankings) at the start of every new client contract to prioritize topics from day one.
• Identify content consolidation opportunities — spotting keyword/AI prompt cannibalization and duplicate or outdated content that should be removed or merged to improve crawl efficiency.
• Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, algorithm changes, and platform/channel updates, including AI-driven search.

Technical Fixes

• Conduct Full Technical Audits at minimum every 6 months and at the start of every contract, so technical issues are resolved before optimized content goes live.
• Own the cadence of ongoing technical monitoring, and deliver clear, actionable technical recommendations to development.

Internal Linking

• Own internal link audits, recommending new linking opportunities with strategic anchor text and surrounding copy for easy implementation.

Backlink Acquisition

• Own backlink strategy for your accounts: how many links should be built to a given target URL, anchor text approach (exact match vs. non-exact), and outreach recommendations for potential referring sites — applying quality-assurance standards and tracking link impact via STAT annotation.

Results Tracking and Monitoring

• Monitor results across STAT, Ahrefs, Google Search Console, and GA4 on the recommended cadence, and raise it when a strategy isn’t working.
• Own monthly client reporting in Google Data Studio.
• Achieve target search results through account monitoring, testing, and collaborating with your team on how to adjust strategy.
• Lead client communication for your work — walking clients through strategy, execution, and progress.

What We’re Looking For

• Bachelor’s degree in marketing or a related field (preferred, not required)
• 2-3 years of experience in SEO or organic search 
• Working knowledge of Google Analytics (GA4), Google Search Console, and Looker Studio
• Experience with keyword and site auditing tools such as Ahrefs, SEMrush, Screaming Frog, or Moz
• Proficiency with Excel/Google Sheets for data organization and analysis
• Strong analytical skills with the ability to turn performance data into an actionable strategy
• Adaptability — comfortable pivoting strategy to fit different clients, audiences, and industries
• Self-starter who is always trying to learn more in an ever-changing environment

Benefits

Healthcare

• Medical: 75% paid for employees; 50% for dependents
• Dental: 75% paid for employees; 50% for dependents
• Vision: 75% paid for employees; 50% for dependents
• Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)

Savings + Retirement

• HSA with up to $150/month match (rolls over and is yours permanently)
• FSA option for dependent care
• 401(k) with up to 4% company match

ROWE (Results Only Work Environment)

This is a big one. We don’t track hours, but we care deeply about results. You work when, where, and how you want — as long as the work gets done. No vacation policy, no time tracking, no office requirements. Autonomy and accountability go hand in hand here. You’re always welcome in our Lehi office (coworkers + snacks!), but you choose when you come in.

Parental Leave

• Primary caregiver: 12 consecutive weeks paid
• Secondary caregiver: 6 consecutive weeks paid

Perks

• 97th Floor Library: Ask for a book and we’ll buy it. Read anything already on the shelf. No checkouts required.
• Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval.
• On-site Gym: 24/7 access with lockers and showers.
• Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included.
• Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more.

Note: Benefits and perks can change.