Paid Search Media Buyer
$110k - $140kGainor Staffing
A company of entrepreneurs & data-driven media professionals is bringing together the brightest minds to help the world make better financial choices. In response to platform growth, they are seeking an elite Google Search Media Buyer to own all aspects of large-scale Google Search campaigns from planning, implementation, monitoring, optimization, and analysis, to reporting. They empower and compensate exceptional media buyers by providing the best resources & performance-based incentives which enables Media Buyers to earn far more than anywhere else in digital media. Responsibilities:
- Oversee & scale large-scale Google Search/AdWords Buys, scaling/increasing campaign spending, while improving performance KPIs
- Test and generate new ad creatives in collaboration with the creative team.
- Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize internal performance and advertisers’ performance.
- Communicate campaign performance to advertisers and develop & test optimization strategies.
- Analyze performance data and provide intelligent interpretations based on conclusions
- Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
- 3-6 years Google Search/AdWords media buying for lead generation or install campaigns handling monthly budgets of $100k +, focusing on CPA targets and last-click conversion KPIs.
- Deep experience buying media across native advertising formats, targeting, and analytics tools, with proven success across multiple platforms.
- A track record of scaling/increasing campaign spending while maintaining or improving performance KPIs
- Salary Range: $110,000-$140,000 + performance bonus, based on experience
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