Senior Sales Development Representative, IP Solutions - Americas

Senior Sales Development Representative, IP Solutions - Americas

About Sun IP

Sun IP is a technology-enabled provider of global intellectual property services, supporting law firms and corporate IP teams across filings, translations, renewals, and IP support services. We deliver high-quality patent and trademark solutions through a combination of subject matter expertise, service excellence, and a secure, cloud-based platform.

We are expanding our go-to-market organization to support continued growth across patent and trademark renewals, while building a foundation for broader service offerings including filings, translations, and recordals.

Position Summary

We are seeking a Senior Sales Development Representative to fuel net new business growth for Sun IP across law firms and corporate IP teams in the Americas. This is a top-of-funnel role focused primarily on outbound prospecting and cold outreach to generate qualified meetings that Senior Account Executives convert into closed business. The role also includes qualifying a smaller volume of inbound leads sourced through marketing and other channels.

This role requires a high level of activity, sharp written and verbal communication, and the persistence to generate meetings in a complex, multi-stakeholder buying environment. The Senior Sales Development Representative supports the Americas Business Development team, working in close partnership with Senior Account Executives to identify target accounts, refine outreach strategy, and build a steady pipeline of qualified discussions.

This is a foundational role on Sun IP’s sales development team. The Senior Sales Development Representative will play a critical part in launching the function and contributing to its long-term success. Sun IP is committed to internal mobility, with opportunities for high performers to grow into expanded roles across the go-to-market organization.

Key Responsibilities

-Outbound Prospecting

• Execute targeted outbound campaigns across phone, email, and LinkedIn to net new prospects within law firms and corporate IP departments
• Build and maintain prospecting lists aligned with Sun IP’s ideal customer profile and territory plans
• Personalize outreach with research on target accounts, individual buyer pain points, and current market dynamics
• Maintain a consistent volume of daily prospecting activity to sustain pipeline coverage

-Discovery and Qualification

• Conduct introductory conversations with prospects to surface IP service needs and pain points
• Qualify opportunities against defined criteria including buyer authority, current provider, portfolio size, and timing
• Qualify inbound leads sourced through marketing, events, and other channels using the same criteria applied to outbound prospects
• Capture detailed notes and context to enable a smooth handoff to Senior Account Executives

-Meeting Generation and Handoff

• Set qualified meetings between prospects and Senior Account Executives
• Brief Senior Account Executives on prospect background, pain points, and agreed next steps
• Own pre-meeting confirmation and post-meeting follow-up until the Senior Account Executive takes over the deal

-Event Support and Field Activities

• Attend industry conferences and trade shows in support of the Sales team
• Staff booths and represent Sun IP to event attendees
• Conduct on-site outreach, capture lead information, and schedule follow-up conversations
• Partner with Marketing and Market Development to maximize lead generation at events

-Pipeline Tracking and CRM Hygiene

• Maintain accurate activity logging, contact records, and opportunity stage information in CRM
• Follow structured prospecting cadences and outreach sequences
• Participate in regular pipeline reviews, territory planning, and outbound strategy discussions

Required Experience

• Minimum of 3 years of sales experience, including outbound prospecting or business development
• Experience in intellectual property services (patent and trademark renewals, filings, translations, recordals) is strongly preferred
• Experience selling into or working with law firms and corporate IP teams is strongly preferred
• Proven track record of meeting or exceeding meeting setting and qualified pipeline targets
• Comfort with high-volume outbound activity across multiple channels

Core Competencies

• Strong written and verbal communication skills
• High level of activity, resilience, and consistency
• Curiosity and discipline to research prospects and personalize outreach
• Ability to operate effectively in a structured, metrics-driven sales environment
• Proficiency with Salesforce, Outreach, LeadIQ, and LinkedIn Sales Navigator
• Coachability and growth mindset

Additional Expectations

• Maintain awareness of IP industry trends and market developments
• Willingness and ability to travel 30 to 35% of working time for conferences, trade shows, and industry events
• Occasional travel for internal meetings and team collaboration