Head of Product Marketing

The Head of Product Marketing will define and lead how the company’s products win in the market by establishing clear, differentiated positioning and messaging. This role sits at the intersection of Product, Sales, and Marketing, ensuring a consistent and compelling narrative across all touchpoints. Based in Tempe, Arizona, this leader will operate as both a strategic thinker and hands-on builder, shaping go-to-market strategy, influencing product direction, and driving adoption and revenue growth.

Key Responsibilities

• Define and own clear, differentiated product positioning and messaging that communicates value, audience, and competitive advantage
• Translate complex product capabilities into compelling, customer-centric narratives that drive understanding and action
• Lead end-to-end go-to-market strategy, from insight development through launch and ongoing adoption
• Establish scalable messaging frameworks and repeatable GTM processes across the organization
• Synthesize customer, competitive, and market insights into actionable strategic direction
• Partner closely with Product leadership to influence roadmap decisions and ensure differentiation in the market
• Collaborate with Sales and Customer Success to deliver messaging and tools that improve conversion and win rates
• Drive product-led growth initiatives by aligning messaging with user experience, onboarding, and lifecycle engagement
• Measure and optimize the impact of product marketing efforts on pipeline, conversion, adoption, and retention
• Align cross-functional teams around a shared narrative, elevating how the organization communicates product value

Required Qualifications

• 7–12+ years of experience in B2B SaaS product marketing with ownership of positioning and go-to-market strategy
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• Proven ability to develop clear, differentiated positioning in competitive markets
• Strong strategic mindset with the ability to define direction beyond execution
• Demonstrated success influencing product strategy and cross-functional stakeholders
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts
• Experience working in high-growth, fast-paced environments with significant ambiguity
• Strong customer empathy combined with sound business judgment

Preferred Qualifications (Nice-to-Haves)

• Experience with product-led growth models
• Background in eCommerce, SaaS, or adjacent digital industries
• Experience repositioning products or companies in competitive markets
• Track record of building or scaling a product marketing function

Compensation & Benefits

• Competitive salary and performance-based incentives
• Comprehensive benefits package including health, dental, vision, and retirement plans
• Generous paid time off and flexible work arrangements
• Opportunities for professional growth and development