(Sr.) Creative Strategist

About Scale Media

For the past 12 years, Scale Media has been building and scaling science-backed wellness brands. Our portfolio of brands, including Live Conscious, 1MD, and Essential Elements, has grown to 9 figures in revenue while operating profitably with no external funding.

Our team is made up of operators, marketers, and builders focused on products consumers actually trust. We're investing heavily in data and AI to sharpen how we develop products and scale brands.

We believe the best decisions come from data, curiosity, and continuous learning. We value high ownership, candid feedback, and thoughtful execution. As a fully remote company, we lead with clear communication, accountability, and trust, and we give people real room to grow and make an impact.

Scale Media has been recognized as one of Forbes' Best Startup Employers, a Great Place to Work, an Inc. Best Workplace, and an Inc. 5000 company.

If you take ownership, think for yourself, and like solving hard problems alongside people who do the same, you'll fit right in.

The Role

We are hiring a Senior Creative Strategist to lead the development of performance-driven creative strategy across paid social channels for health and wellness products. This role is responsible for translating business goals and performance insights (communicated from the Head of Performance Content) into scalable creative frameworks that drive customer acquisition. Success in this role looks like pitching concepts and strategic next steps in team data huddles, gaining alignment, then delivering high performing direct response social ads weekly. 

Working under the leadership of our Head of Performance Content, you will own the strategic direction of creative for Meta primarily, guiding concept development, briefing and scriptwriting and iterative testing across statics, GIFs and short-form video. This role sits at the intersection of strategy, performance marketing and creative execution, with a strong emphasis on UGC-driven content. Huge value add if you have experience as a UGC Creator and are actively ready to be on-camera as the proof of concept creator for a concept before hiring creators when needed.

What You Will Do:

Creative Strategy Ownership

• Evolve creative strategy frameworks for paid social acquisition, based on the performance feedback communicated from the Head of Performance Content
• Translate performance data (creative-related KPIs), audience insights and brand positioning into actionable creative briefs 
• Identify and capitalize on opportunities for scaling winning concepts and unlocking new creative angles
• Experience hiring and directing creators virtually or in person, sourcing for content generation, script reads, and whitelisting
• Aligning messaging from ad to landing page on all new messaging angle testing with our long for content writers for congruency and conversion rates

Creative Direction & Briefing

• Lead development of clear, high-quality creative briefs for internal teams and external creators
  • Additionally, being able to craft easy to understand post-production briefs for an external video editing partner (experience working with overseas video editors is a bonus)
• Set direction and execute:
  • Hooks and messaging that holds the viewers attention
  • High converting scripts and briefs
  • Visual storytelling (b-roll shotlists, content sourcing, third party stock footage sites, etc)
  • Creatives for TikTok that can then be multi-purposed to other paid channels  (Meta, YouTube Shorts, Pinterest, SnapChat, etc)
• Ensure all creative aligns with both performance goals and brand voice (crafting ads that convert without impacting brand integrity)

UGC-Driven Concept Development

• Own ideation and execution of UGC-style ad concepts optimized for conversion
• Source creators that fit the specific angle and demographic that brief is for
• Develop content that balances native platform feel and performance-driven messaging
• Guide editors toward high-performing outputs
  • Part of your role will be going through rounds of edits with our external and internal video editing partners, so experience giving notes is important

Creative Diversity and Iteration

• Lead strategy and execution for scaling winning creatives, avoiding creative fatigue and expanding successful concepts into new formats
• Establish frameworks for concept variation, testing velocity and creative refresh cycles

Performance Integration

• Partner closely with existing acquisition and creative teams to analyze creative performance, inform future creative insights and identify trends and tangible takeaways to apply to net-new and expansion edits 
• Use data to continuously refine strategy and improve ROI
• Take winning concepts and adapt them across various formats (statics, GIFs, video)
• Ensure each variation feels distinct to the platform and algorithm

Creative Systems & Operations

• Improve and scale creative workflows with project management teams, briefing systems and pipelines
• Ensure clarity, consistency and efficiency across tools Hive / Wrike and Iconik (where we store assets and give editor feedback)
• Support a high-volume, test and learn creative environment

What You Bring

• 6+ years of experience in DTC, paid social creative strategy, and/or UGC strategy - with considerable experience in the health and wellness vertical
• Proven track record of developing high-performing paid social creative (case studies)
• Deep understanding of UGC-style content and platform-native trends (TikTok, Meta)
• Experience owning creative strategy, not just execution 
• Strong ability to connect performance data to creative decisions
• Excellent communication and organizational skills
• Sharp script, brief, and concept writing skills for conversions
• Comfort operating in a fast-paced, iterative environment from initial concept through to feedback loop

What Makes You a Fit

• You think strategically first, then execute
• You understand that creative diversity drives scale
• You can turn insights into repeatable creative systems
• You balance data, creativity and speed
• You can lead direction while collaborating cross-functionally

Reporting Structure

You will report directly to our Head of Performance Content and work closely with your performance pod team mates to bring high-level strategy to life through execution.

What We Offer

• Salary: $90,000 - $140,000
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full-time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside

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