Regional Sales Manager - TBR

Apollo Tyres Ltd is an international tyremanufacturer and the leading tyre brand in India. The company has multiplemanufacturing units in India and a unit each in The Netherlands and Hungary.The company markets its products under its two global brands – Apollo and Vredestein,and its products are available in over 100 countries through a vast network ofbranded, exclusive and multi-product outlets.

Job Title: Regional Sales Manager - TBR
Location: Atlanta
Reports to (Position): US National Sales Head
Department/Function: Sales

Purpose of the Job
The Regional Sales Manager – TBR is responsible for driving territory sales performance and market expansion across multiple states by delivering revenue and unit volume targets, strengthening distribution across TBR network, and executing strategic sales initiatives. The role focuses on developing and managing strong relationships with dealers, fleets, and key accounts, while identifying new business opportunities and ensuring effective pricing, promotions, and program execution. Additionally, the role involves collaborating cross-functionally, leveraging data and market insights, and maintaining a disciplined sales approach to optimize sales mix and drive sustained business growth within the assigned territory, with approximately 60–70% travel across the Northeastern Zone.

Major Responsibilities
Territory Sales Execution and Team Management

Manage a multi-state territory (3+ states) overseeing sales performance and market growth across CV/TBR, OHT, and PC channels.

Achieve monthly and annual unit volume targets.

Execute national and local sales programs, promotions, and pricing strategies.

Maintain pricing integrity and program compliance within the territory.

Structure weekly travel schedule based on customer priority and opportunities.

Customer & Fleet Management

Manage day-to-day relationships with dealers, fleets, and key accounts.

Conduct regular in-person customer visits and joint calls with Dealer Sales Reps.

Onboard new dealers across all channels and sign new national account fleets.

Assist customers with product training, inventory planning, and ensure issues are resolved.

Prepare business reviews as needed for Zone Manager.

Strategic Sales Planning

Maintain and execute a structured call schedule with key customers and targets.

Utilize tools such as RigDig, sell-out reports, and inventory analyze reports.

Track and update sales pipeline and call activity.

Submit accurate and timely call notes with meaningful insights.

Collaboration & Reporting

Work closely with Zone Manager on territory planning, account strategy, and goal setting.

Collaborate with Customer Service, Field Engineering, and Supply Chain to support customer needs.

Communicate market trends, competitive intelligence, and customer feedback to Zone Manager and leadership.

Participate inregular team calls, meetings, and trainings.

KPI

Revenue per Employee (35%)

Unit Volume Goal (20%)

Distribution Growth (20%)

Sales Mix - Strategic Products (15%)

Customer Health (10%)

Skills
Competencies

A background in growing businesses. Thinks and actslike an entrepreneur

Experience building relationships

Strong communication and negotiation skills

Detail oriented and willing to get into the work atground floor level

Good reasoning and analytical skills

Problem solver and strategic thinker

Ability to identify and close on opportunities

Ability to understand priorities, multi-tasking andmeeting deadlines

Timely responsiveness to all levels of theorganization

Creativity in collecting various sources of data

Self-starter with effective management,consultative selling, as well as presentation and communication skills

Communication & Influencing Skills

Confident in conducting customer meetings,negotiations, and presentations

Ability to influence buying decisions throughconsultative selling

Clear and concise communication with internal andexternal stakeholders

Personal Development

Maintain strong product and industry knowledgeacross all segments.

Actively participate in training and developmentopportunities.

Demonstrate accountability,professionalism, and a commitment to team success.

Relevant Experience

Minimum of 5 yearsof tire sales experience.

Strong sales, andcustomer engagement experience

Proven track record in developing andsecuring new business opportunities.

Willingness totravel extensively (60–75%); a valid driver's license is required.

Knowledge (Technical/ Functional)

Strong MicrosoftSuite skills (Excel, PowerPoint, Word)

Competency andcomfort with web- based applications

Strong writingskills

Education Qualification(s)

Requires collegedegree.

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