Senior Google Ads Media Buyer

About The Role We're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube. You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services. This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how keyword strategy, bidding, landing pages, and data all work together to drive results. What You'll Do Plan, launch, and optimize campaigns across: Google Search Performance Max Display YouTube Ads Scale campaigns from testing to high 6-figure / 7-figure monthly spend Maintain and improve CPL targets while increasing lead volume Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up) Analyze performance data daily and make rapid optimization decisions Own keyword strategy, including: Keyword research and match-type structuring Negative keyword management Search query mining for new opportunities Manage bid strategy, budget allocation, and account/campaign structure Collaborate closely with landing page designers and copywriters to: Develop new ad copy and asset variations Test ad copy, extensions, and assets at scale Identify and scale winning ad groups Continuously test and optimize: Ad copy, assets, and offers Audience signals and targeting layers Landing pages and funnels Implement and manage tracking systems: Google Tag Manager, Conversion tracking, Enhanced Conversions Offline conversion imports CRM integrations What We're Looking For 5+ years experience in Google Ads media buying (direct response focus) Proven track record scaling campaigns to $500K–$1M+ monthly spend Deep expertise in: Google Ads (Search, PMax, Display) — required YouTube Ads — strongly preferred Experience in one or more of: Mortgage Solar Insurance Home services Strong understanding of: CPL optimization Funnel metrics (CTR, CVR, CPA, LTV) Bid strategy and Smart Bidding frameworks Ability to work closely with creative/landing page teams and guide direction based on performance Experience with lead generation funnels + CRM systems Strong analytical mindset and fast decision-making ability What Success Looks Like You can consistently scale Google Ads campaigns profitably You hit or beat target CPLs while increasing volume You identify and scale winning keywords/ad groups quickly Compensation Competitive base + performance-based bonuses tied to: Lead volume CPL targets Campaign profitability Comprehensive healthcare coverage - Medical, Dental and Vision Paid vacation Paid sick and mental health days Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises #J-18808-Ljbffr Innovative Metrics