Marketing Specialist

Role Description

• The Marketing Specialist will provide strategic marketing consultation and guidance to various clients.
• Will partner with the Marketing Manager and/or Director to build marketing plans.
• Drive, implement, monitor, and measure results of marketing activities to advance client mission, strategic plan, and business objectives.
• Involved in the strategic evaluation and tactical execution of marketing activities, including:
  • Advertising
  • Collateral development
  • Digital marketing
  • Content creation/assessment
  • Event management/sponsorship
• Demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.
• May involve competitive landscape assessments and recommendations.
• Represents client internally and externally.
• Demonstrates project management skills and the ability to manage projects through the entire project life cycle.
• Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
• Understands and acts independently to drive functional strategies forward to advance client mission, strategic plan, and business goals.
• Builds credibility with peers and internal stakeholders.
• Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.

Qualifications

• Broad based knowledge of marketing strategies.
• Strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills.
• Proven execution ability, including digital marketing experience preferred.
• Ability to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
• Comfortable in a fast-paced and changing environment.
• Ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
• Ability to work independently and collaboratively to prioritize and drive forward multiple projects.
• High personal motivation supporting a strong work ethic, flexibility, and creativity.
• Experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels may be required.
• Positive influence on others.
• Position requires occasional travel and the flexibility to work weekends and evenings as necessary.
• Demonstrated skill in project management and agile-influenced practices is required.
• Proficiency with standard business and collaboration tools, including the Microsoft 365 suite, AI tools, and project management tools (such as Workfront or similar), is key.
• Agency experience supporting or coordinating project teams, including video production activities with creative teams, vendors, or production partners, is preferred.
• Previous remote experience is preferred.

Requirements

• A bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 3 years professional experience in a relevant field.

Company Description