Director, Commerce Marketing

Role Description

Shape and accelerate the future of omni‑commerce for iconic Campbell’s brands across Grocery and Emerging Channels.

• Drive sustainable growth across in-store and online through modality format integration and marketing message cohesion at all shopper/consumer touchpoints.
• Build trust‑based, strategic customer partnerships that unlock joint value and long‑term growth.
• Influence internal strategy through deep customer insight, category leadership, and commercial expertise.

What you will do…

• Lead strategic relationships with major omni‑channel retail partners, serving as the primary point of contact and trusted advisor.
• Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities.
• Build and execute integrated commerce strategies connecting in‑store activation, digital shelf excellence, retail media, and shopper marketing.
• Partner with omni marketing teams to deliver cohesive omni‑channel activation with a strong focus on digital commerce acceleration.
• Collaborate with sales, brand, insights, and marketing teams to design and activate customer‑specific programs that drive incremental growth.
• Analyze customer and category trends to identify growth opportunities and risks.
• Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy.
• Partner closely with category management to deliver compelling insights and thought leadership to customers.
• Deliver annual revenue, profit, and share objectives across assigned customers.
• Lead, coach, and develop two direct reports and manage agency support resources.

Qualifications

• 8+ years of experience in e‑commerce or omni‑channel strategy with required customer‑facing experience.
• Proven success managing large retail or digital accounts with significant revenue responsibility.
• Strong analytical and financial acumen with the ability to translate data into actionable insights.
• Deep knowledge of omni‑channel retail dynamics and customer‑specific strategy development.
• Excellent communication, negotiation, and relationship‑building skills.
• Demonstrated ability to work cross‑functionally and influence in a matrixed CPG organization.
• Experience delivering revenue, profit, and share objectives.

Requirements

• Experience working with key Campbell’s retail partners (e.g., Walmart, Target, Kroger, Amazon, Instacart).
• Expertise in retail media networks, digital shelf optimization, and e‑commerce merchandising.
• A track record of leading omni‑channel transformation initiatives.
• Passion for innovation and building the next generation of commerce capabilities.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Compensation and Benefits

• The target base salary range for this full-time, salaried position is between $144,400-$207,600.
• Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training.
• Total pay may include other forms of compensation.
• In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.