Content Architect

General information

Career area

Marketing

Work Location(s)

601 S. Tryon Street, NC

Remote?

No

Ref #

22799

Posted Date

07-23-26

Working time

Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

Ally is seeking a Content Architect to optimize a content ecosystem built for AI-first discovery. Acting as a connective engine between editorial, UX, data, PR and SEO/GEO teams, the Content Architect sits above channels and formats. The ideal candidate will blend systems thinking, editorial strategy, consumer journeys and data fluency with a hands-on, action-oriented mindset. They don’t just identify opportunities — they activate them, bringing structure, clarity, and progress to ensure Ally’s content is discoverable, understandable and surfaced effectively by both humans and machines. This role is built for a builder and connector: a person who moves quickly, aligns teams, removes friction and drives momentum across a content ecosystem designed for AI-first discovery.

This role is focused less on creating content and more on making content work, designing systems structures and standards that turns content into a high-performing business asset. By aligning cross-functional teams around shared content structures and standards, the Content Architect ensures Ally’s content functions as a cohesive system: improving performance in traditional search, generative engines and AI-powered discovery while reducing duplication and operational friction. This role will own an end-to-end strategy to capture demand earlier in the journey and guide consumers seamlessly from AI-driven entry points to Ally-owned experiences.

The Work Itself

• Drive cross-functional alignment and execution — turning insights into action and standard processes
• Identify strategic content opportunities using owned and third-party data, with a focus on AI-first discovery, search demand and emerging trends
• Own and evolve Ally’s content architecture across channels and partners, ensuring content is structured, connected, reusable and easily discoverable
• Define and govern content models, taxonomies, metadata and structured data standards that enable modular, machine-readable, high-performing content
• Partner with UX, editorial and product teams to align content structure to priority consumer journeys (acquisition, servicing, support) and reduce friction from entry to conversion
• Lead content audits and ecosystem analyses to identify structural gaps, duplication and opportunities for consolidation, reuse and personalization
• Establish success metrics and measurement frameworks for content performance (discoverability, engagement, reuse, workflow efficiency, personalization outcomes, SEO/GEO impact) and translate insights into a prioritized roadmap
• Partner with engineering teams to operationalize architecture-driven optimization (internal linking strategy, schema/structured data and other technical considerations).
• Collaborate with analytics team to build and maintain dashboards and reports that monitor content ecosystem health and outcomes over time
• Ensure content and experiences meet legal, compliance and accessibility requirements

The Skills You Bring

Minimum Qualifications

• 7+ years of relevant experience or equivalent combination of education and experience
• High school Diploma or GED equivalent

Preferred Qualifications

• Proven ability leading cross-functionally and managing stakeholders across UX, analytics, editorial, marketing, legal/compliance and technology — aligning teams
• Excellent communication and facilitation skills; able to translate complex concepts into clear decisions, reports and presentations
• Track record of building and governing content models, including taxonomies, metadata standards and structured data/schema to enable modular, reusable machine-readable content
• Strong knowledge of how content is discovered across traditional and AI-powered discovery (SEO fundamentals plus GEO concepts such as entity optimization, structured data, retrieval signals.)
• Practical knowledge of structured content and machine-readable signals, including schema/structured data, entity optimization and API-based integrations
• Hands-on familiarity with SEO and AI search performance tools (seoClarity, Scrunch, etc.); experience with taxonomy management, workflow platforms and content performance dashboards
• Demonstrated learning agility and comfort operating in a fast-changing environment; able to adapt quickly and execute with ambiguity

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link:

Who We Are

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at View email address on workus.org. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range : $90000 - $150000 USD

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.