Head of Marketing

Job DescriptionThe Mission\nThe future of healthcare will be decentralized, yet we’re missing the tools that can make this happen. Hormones shape how we sleep, think, train, recover, and age. And yet we measure them once a year, if that. Lume is building the world’s first continuous, needle-free hormone monitoring platform. We’re starting with cortisol, unlocking real-time visibility into stress, recovery, and energy.\nWe’ve raised our pre-seed, built early hardware prototypes, and launched initial traction across events, pilots, and grew a 10,000 person waitlist organically\nNow we need someone who can build the face of the business.\n\nThe Role\nThis is a marketing lead role.\nYou will define the voice, the narrative, and the growth engine behind a new health category: continuous hormone monitoring.\nYou’ll work directly with the CEO to:\n\n Translate complex biosensing science into clear, compelling stories\n Build and manage demand\n Turn early traction into durable brand equity\n Convert curiosity into committed customers\n\n\nWhat You’ll Own\n1. Category & Narrative\nCraft and refine Lume’s core positioning (hormone balance, preventative healthcare)\nDevelop investor-grade and consumer-grade messaging\nTurn scientific breakthroughs into simple stories\n2. Demand Generation\nOwn top-of-funnel growth: waitlist, preorders, product launches\nDesign and execute growth experiments across community, partnerships, events, and digital\nBuild systems, not one-off campaigns\n3. Brand\nEstablish Lume as an authority in hormone monitoring\nDevelop visual, written, and experiential consistency\nElevate the brand to feel clean, science-forward, and aspirational\n4. Community & Partnerships\nBuild relationships with fitness leaders, longevity thinkers, clinicians, and creators\nExpand event strategy (sunrise resets, conferences, pop-ups)\nTurn early adopters into evangelists\n5. Metrics & Feedback Loops\nDefine and track marketing KPIs tied to real outcomes\nOwn funnel performance\nTurn user data and experiments into narrative fuel\n\nWho You Are\n\n Obsessed with consumer health, wearable tech, performance, longevity etc.\n You’ve started, or worked in, a startup before\n You can write clearly and powerfully.\n You’re comfortable working directly with a very technical team\n You understand hardware timelines.\n You care deeply about building a better healthcare system.\n\nBonus:\n\n Experience in category creation\n Experience with community-led growth\n Familiarity with biohacking / circadian science / longevity\n\n\nWhy Join Lume?\n\n We are building a new vital metric of human health.\n Not an incremental feature. A new category.\n Ultimately to shape and create a new system for preventative healthcare.\n This role carries real ownership and meaningful equity. What you build here shape how our society understands human health.\n We invest in our team the same way we think about health:\n Comprehensive medical and dental insurance\n 401(k) matching\n Gym and wellness subsidies\n Wearable devices\n A culture that actually prioritizes health, performance and recovery for every employee\n\nIf this feels like the kind of problem you want to spend the next decade solving, apply here.