Webinar Registration & Email Marketing (Remote - US & Canada)

Dermsquared is seeking an experienced Freelance Webinar Registration Marketing Specialist to drive healthcare professional (HCP) registration and attendance for a growing portfolio of sponsored virtual webinars. This role is responsible for developing and executing high-performing, multi-channel marketing campaigns that increase webinar registrations, engagement, and attendance.  

The ideal candidate is a performance-driven marketer who can translate complex clinical or pharmaceutical topics into compelling campaigns that motivate healthcare professionals to register and attend.  

Key Responsibilities  

Webinar Campaign Strategy & Execution  

• Develop end-to-end marketing campaigns for each sponsored webinar.  
• Create registration-driving messaging, value propositions, and promotional strategies.  
• Build and manage webinar promotion timelines and campaign calendars.  
• Optimize campaigns to maximize registration volume and attendance rates.  

Copywriting & Content Development  

• Write compelling webinar marketing copy across channels.  
• Create email subject lines, headlines, body copy, CTAs, and registration landing page content.  
• Develop promotional messaging tailored to healthcare professional audiences.  
• Create webinar nurture and reminder email sequences.  

Email Marketing  

• Build and deploy campaigns within Iterable.  
• Create segmented email journeys and automated reminder workflows.  
• Configure registration and engagement-triggered campaigns.  
• Monitor campaign performance and optimize based on results.  

Creative Development  

• Design promotional assets using Canva or similar tools.  
• Create email graphics, social media assets, digital advertisements, and webinar promotional materials.  
• Adapt creative to sponsor branding requirements while maintaining Dermsquared standards.  
• Develop visually compelling campaigns that drive conversions.  

Social Media Marketing  

• Write and design organic social media posts.  
• Develop supporting promotional content across multiple channels.  
• Create social asset variations for campaign testing and optimization.  

Performance Optimization  

• Monitor registration trends and campaign performance metrics.  
• Develop creative, messaging, and targeting optimizations.  
• Identify opportunities to increase conversion rates and attendance.  
• Leverage data and campaign insights to improve future webinar performance.  

Qualifications  

Required  

• 3+ years of marketing experience focused on webinar, event, or demand generation campaigns.  
• Strong copywriting skills with demonstrated ability to drive conversions.  
• Experience building email campaigns and journeys in marketing automation platforms.  
• Proficiency in Canva or similar design tools.  
• Experience developing multi-channel marketing campaigns.  
• Strong project management and organizational skills.  
• Ability to work independently with minimal oversight.  

Preferred  

• Healthcare, pharmaceutical, medical education, or life sciences marketing experience.  
• Experience marketing to physician or healthcare professional audiences.  
• Familiarity with Iterable or other email building systems such as Salesforce Marketing Cloud, Hubspot, or Mailchimp.  
• Experience promoting webinars, virtual events, or educational programs.  
• Understanding of performance marketing principles and conversion optimization.  

Success Metrics  

This role will be measured on:  

• Webinar registrations generated  
• Webinar attendance rates