Communications & Analytics Coordinator

Job Description

Job Description

The Communications & Analytics Coordinator is a key member of the Corporate Communications team, supporting the execution and delivery of Corporate Communications initiatives across the Home Office. This role is responsible for the operational side of communications, including but not limited to scheduling, deployment, tracking, and coordination, ensuring all campaigns are executed efficiently and on time.

Working closely with the Corporate Communications Manager, this position supports email campaigns, internal communications, event communications, and engagement initiatives, while helping to improve visibility into performance and results. This role reports directly to the Corporate Communications Manager.

CLASSIFICATION: Salaried, Exempt

LOCATION: Remote (~1 day in the office per month), Philadelphia Region Preferred

PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:

• Execute and distribute communications across platforms such as ActiveCampaign and FranConnect, including newsletters, event promotions, organizational announcements, discussion board posts, and ad hoc campaigns in alignment with established corporate communications plans.
• Ensure accuracy, formatting quality, and adherence to brand voice and communications standards across all communications prior to distribution.
• Manage daily communications workflows and maintain the communications calendar to ensure timely execution and delivery of assigned campaigns.
• Maintain and update project statuses in project management software to support accurate tracking, visibility, and coordination across Marketing and Corporate Communications stakeholders.
• Collaborate with internal teams and subject matter experts to gather content, draft communications, coordinate design alignment, and fulfill communication requests under the direction of the Corporate Communications Manager.
• Craft, deploy, and manage communications as assigned, ensuring proper audience targeting and timely delivery.
• Monitor, analyze, and report on communication performance metrics, including open rates, click-through rates, and engagement trends, providing insights to support continuous improvement.
• Maintain reporting dashboards and campaign performance summaries to improve visibility into communication effectiveness.
• Manage and maintain distribution lists and audience segmentation to support accurate targeting and effective message delivery.
• Support execution of communication plans for key events, including pre-event promotions, reminders, and post-event follow-up communications, while tracking registration and engagement metrics.
• Plan and coordinate company-wide webinar communications plans, including promotional communications, intranet updates, logistical coordination, and day-of operational support.
• Develop and edit copy for recurring communications campaigns and standardized organizational messaging.
• Provide internal feedback and recommendations to Corporate Communications leadership to improve workflow efficiency and address evolving communication needs.
• Ghostwrite for executive-level LinkedIn profiles, including content writing, post creation, and publishing related to the initiatives and campaigns the Home Office is running.

OTHER DUTIES: This job description is intended to describe the general nature and level of work being performed by employees in this job. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required. Duties, responsibilities, and activities may be assigned or changed at any time. Additionally, this employer is an equal opportunity employer and will provide reasonable accommodations to qualified individuals with disabilities as required by law.

QUALIFICATIONS, REQUIRED JOB KNOWLEDGE AND SKILLS:

• Bachelor’s degree in communications, marketing, or related field preferred or equivalent work experience.
• Minimum of 1–3 years of experience in communications, marketing, or a related role.
• Experience with email marketing platforms (e.g., ActiveCampaign or similar) preferred.
• Experience with Customer Relationship Management software (e.g., FranConnect or similar) preferred.
• Experience with project management tools (e.g., Wrike or similar) preferred.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written, proofreading, and editing skills with strong attention to detail.
• Ability to collaborate across teams and follow up effectively to secure approvals and content.
• Strong analytical skills with the ability to interpret performance metrics and identify trends.
• Proactive communicator with strong follow-through and accountability.
• Ability to work independently and collaboratively in a fast-paced environment.
• Must be authorized to work in the U.S. without sponsorship.

PHYSICAL/ENVIRONMENTAL DEMANDS:

• Must be able to lift, push or pull items weighing up to 10 lbs.
• Must be able to perform tasks involving a combination of sitting, standing, bending, reaching, stooping, walking, twisting, and climbing stairs.
• Must be able to see and hear or use prosthetics that enable these senses to function adequately to fully meet the requirements of this position.
• All of the above demands are subject to ADA requirements.

Company Description

We’re the franchisor of the Visiting Angels brand, one of the nation’s largest and most recognized names in senior home care.

Over the past 27 years, we’ve grown rapidly to more than 600 franchise locations, delivering compassionate care nationwide. As the franchisor, we focus on promoting the Visiting Angels brand and supporting our franchisees, so they can serve seniors and their families with excellence.
While Visiting Angels is a large, national brand with over $1 billion in annual sales, our corporate headquarters remains close-knit, with just over 80 employees.

Our founder, a man of faith, created a culture rooted in respect, care, and service — values that guide how we treat each other, our franchisees, the caregivers they employ, and the individuals they care for.
We offer a fully paid benefits package for employees (and discounted coverage for their dependents), a 401(k) plan, long-term disability insurance, paid time off and holidays, and more.

As an equal opportunity employer, we’re committed to building a diverse workforce. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

No phone calls or emails please

Company Description

We’re the franchisor of the Visiting Angels brand, one of the nation’s largest and most recognized names in senior home care.\r\n\r\nOver the past 27 years, we’ve grown rapidly to more than 600 franchise locations, delivering compassionate care nationwide. As the franchisor, we focus on promoting the Visiting Angels brand and supporting our franchisees, so they can serve seniors and their families with excellence.\r\nWhile Visiting Angels is a large, national brand with over $1 billion in annual sales, our corporate headquarters remains close-knit, with just over 80 employees.\r\n\r\nOur founder, a man of faith, created a culture rooted in respect, care, and service — values that guide how we treat each other, our franchisees, the caregivers they employ, and the individuals they care for.\r\nWe offer a fully paid benefits package for employees (and discounted coverage for their dependents), a 401(k) plan, long-term disability insurance, paid time off and holidays, and more.\r\n\r\nAs an equal opportunity employer, we’re committed to building a diverse workforce. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.\r\n\r\nNo phone calls or emails please