Social Media Editor
$90k - $110kRoxanne Assoulin
Social Media Editor
Roxanne Assoulin — New York, NY
Department: Marketing & Creative
About Roxanne Assoulin
Roxanne Assoulin (RA) is a jewelry and lifestyle brand built on joy, simplicity, and a signature sense of play. Founded in New York, RA creates pieces that feel like sunshine — colorful, accessible, expressive, and rooted in a love for design. We are a fast-growing brand with a collaborative, hands-on culture and a shared commitment to building something special, together.
The Role
We’re seeking a Social Media Editor with 5+ years of experience to lead the editorial direction of our social platforms. This role sits at the heart of the brand’s voice and visual storytelling — developing concepts, curating content, shaping narrative direction, and bringing our creative world to life across Instagram, TikTok, and Pinterest.
The ideal candidate is equal parts creative and strategic: someone who understands fashion, culture, and the internet; has a strong editorial POV; and can confidently capture scrappy iPhone content while also editing, writing, and publishing with intention. This role reports to the Director of Marketing and partners closely with the Founder & Creative Director.
Responsibilities
Editorial Direction & Brand Voice
Own the brand’s tone, copy, and storytelling across all social channels
Write captions and social copy that reflect RA’s voice (playful, warm, human)
Guard brand consistency and elevate creative standards across every post
Translate brand priorities into compelling narratives, visually and verbally
Develop social-first concepts for product launches and brand moments
Content Creation & Curation
Capture and edit short-form content (Reels/TikTok) with a strong visual POV
Plan and produce scrappy, native content that feels real and unpolished-in-the-right-way
Curate UGC and brand-adjacent content that aligns with RA’s world
Assist on content capture days and photoshoots; manage shot lists + BTS capture
Maintain a daily/weekly content calendar aligned to launches, stories, and seasonal priorities
Publishing & Engagement
Publish content directly and ensure quality control across platforms
Monitor community engagement and surface themes/opportunities to the team
Identify relevant trends, audio, formats, and creative references; adapt them to RA
Insights & Collaboration
Track weekly performance and content learnings; share insights with Marketing + E-Comm
Collaborate cross-functionally to support storytelling for retail, wholesale, CX, and brand initiatives
Partner with the Founder & Creative Director to explore new creative directions
Who You Are
5+ years of professional experience in social media, editorial, content, or digital storytelling
Fashion, jewelry, beauty, lifestyle, or editorial background strongly preferred
A strong editor — visually and verbally — with a point of view and taste level
Proficient in iPhone content creation, Reels/TikTok editing tools (CapCut preferred)
Culturally plugged in; understands internet trends without chasing them
Proactive communicator; thrives in a fast-moving, founder-led environment
Organized, collaborative, solutions-oriented, and steady under pressure
Hands-on — no job is too big or small; you’re willing to jump in
Tools & Platforms
Instagram, TikTok, Pinterest
CapCut, Canva (Adobe Suite is a plus)
Later/Planoly or similar scheduling tools
Google Workspace + Slack
Shopify familiarity helpful but not required
Success in This Role Looks Like
Clear and consistent brand storytelling across platforms
Increased engagement, saves, and social-led traffic
Content that supports product storytelling and business priorities
Strong collaborative flow with Marketing, E-Com, and Creative
Compensation & Benefits
Salary range: $90,000–$110,000 (commensurate with experience)
Employee product discount
Growth opportunities within a scaling team
How to Apply
Please submit your resume, portfolio, and social handles or work samples to:
View email address on us.fitly.work
Subject line: Social Media Editor – Your Name
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