Digital Marketing Manager

Job Description

We are a growing, family-owned hospitality group behind Chill Bros Scoop Shop and Whitney’s Longboat Key—two distinct Florida brands united by a commitment to quality, creativity, and memorable guest experiences.

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Chill Bros is a craft ice cream company known for traditional, no-shortcut methods, scratch-made recipes, and high-quality ingredients. Whitney’s is a laid-back neighborhood restaurant on Longboat Key serving fresh, local food right off the beach

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Across both brands, we believe great hospitality goes beyond what is served. It is reflected in the atmosphere we create, the communities we support, and the way we make people feel. Our team is collaborative, creative, and committed to building brands that feel personal, locally rooted, and genuinely fun.

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About the Role \n

The Digital Marketing Manager will own the digital growth strategy for Chill Bros Ice Cream and Whitney’s , overseeing the channels, systems, and campaigns that drive awareness, guest acquisition, loyalty, traffic, and revenue.

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This is a strategic, hands-on marketing role spanning digital acquisition, loyalty, CRM, local search, paid media, social, and performance marketing . As Chill Bros expands into new locations and markets, this person will help build the digital marketing infrastructure and playbooks that support scalable growth.

What You’ll Do \n

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• Own the overall digital marketing strategy for Chill Bros and Whitney’s.
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• Develop and manage strategy across Scoop Club/app loyalty, email, SMS, SEO, GEO, Google Search, Google Business Profiles, paid social, paid digital, website, and third-party delivery platforms .
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• Own social strategy and oversee day-to-day management across Instagram, TikTok, Facebook, and YouTube.
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• Develop customer acquisition, retention, loyalty, and lifecycle marketing strategies.
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• Manage digital campaigns, promotions, launches, and new product initiatives from strategy through execution.
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• Develop local marketing strategies to drive traffic and revenue at individual locations.
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• Use analytics and performance data to measure ROI, identify opportunities, and continuously optimize marketing spend and channel performance.
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• Partner with leadership and Operations on new location openings, market expansion, and future growth plans , developing repeatable marketing strategies for each new market.
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• Manage agencies, freelancers, vendors, and other external partners.
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• Build scalable digital marketing systems, reporting, calendars, and playbooks across both brands.
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What We’re Looking For \n

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• 5+ years of marketing experience with strong digital growth and performance marketing expertise.
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• Experience with CRM, loyalty, email/SMS, paid media, SEO/local search, analytics, and social marketing .
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• Bachelors Degree in Marketing, Advertising or Business 
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• Restaurant, hospitality, food, retail, or multi-location consumer brand experience preferred.
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• Strong analytical skills and ability to connect marketing activity to traffic, transactions, customer acquisition, and revenue.
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• Experience managing agencies, vendors, and cross-functional teams.
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• Strategic thinker who is equally comfortable developing the plan and getting into the details to execute it.
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• Highly organized, entrepreneurial, and comfortable building systems in a growing company.
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Compensation \n

75,000–85,000/year , depending on experience.