Senior Manager, Consumer Analytics & Data Product

Senior Manager, Consumer Analytics & Data Product

Location: New York, NY

The Senior Manager, Consumer Analytics & Data Product leads the development of scalable consumer data models, standardized metrics, and AI-powered reporting solutions.

This role bridges analytics, data engineering, and business teams to ensure data is trusted, consistent, and actionable, while enabling both self-service analytics and agentic (AI-driven) reporting across the organization.

Key Responsibilities

• Partner with data engineering to address gaps in behavioral and customer data models
• Define and govern core consumer metrics and dimensions
• Ensure consistent implementation across query layers, BI tools, and AI reporting
• Own consumer revenue AI/BI and agentic reporting products
• Lead model training, benchmarking, and new AI-driven analytics applications
• Drive user onboarding, adoption, and ongoing enablement
• Design a tiered data access model for analysts, business users, and executives
• Balance self-service flexibility with data consistency and governance
• Partner with analytics and analytics engineering to ensure consistency of metrics and definitions
• Align on evolving constructs like audience segments, channels, and products
• Deliver analytical frameworks and toolkits, including content attribution & monetization, audience segmentation & RFM, and revenue & subscription forecasting
• Support editorial, audience, and consumer teams with actionable insights
• Develop reporting aligned to departmental KPIs
• Share multi-brand insights and best practices across teams
• Serve as a resource for analysts on SQL, Python, and AI-assisted analytics
• Elevate team capabilities in modern analytics tools and methodologies

Qualifications

• 68 years in consumer analytics, data analytics, or analytics engineering
• Strong experience with SQL, data warehousing, and BI tools (e.g., Looker, Tableau)
• Proven ability to define metrics, semantic layers, and analytics products
• Experience working cross-functionally with technical and business stakeholders
• Preferred: Experience with AI/BI or agentic reporting, and background in media, subscription, or e-commerce businesses

Impact

• Establishes trusted, standardized consumer metrics
• Enables scalable self-service and AI-driven analytics
• Drives data-informed decision-making across consumer and editorial functions

The expected base salary range for this position is from $97,500 - $120,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

This is a guild position.