Digital Marketing Specialist

Responsibilities Own Stream’s presence across key developer channels, including Discord, X/Twitter, Reddit, and wherever else developers gather. Engage authentically with community members alongside DevRel – answering questions and sparking conversations, not just promoting. Surface developer feedback from these communities back to the right internal teams. Monitor community health and report on growth, engagement, and sentiment. Identify, evaluate, and manage sponsorship opportunities with developer‑focused YouTube channels, newsletters, podcasts, and independent writers. Build and maintain relationships with content creators and developer influencers who fit Stream’s audience. Negotiate and coordinate sponsored‑content deliverables, keeping quality high and messaging on‑brand. Track the ROI of each campaign and keep improving the program. Drive the strategy and execution of our developer email program – newsletters, announcements, and lifecycle messaging. Partner with content and DevRel on messaging, and segment audiences thoughtfully. Measure opens, clicks, and downstream signups, and use what you learn to improve performance. Requirements Hands‑on social and email marketing experience – you’ve personally run social channels and email programs, not just watched them happen. Comfort engaging with developers, or real eagerness to learn, including the ability to hold an authentic conversation in a technical community. Strong, clear, concise writing and the ability to match a brand voice. Strong organization and self‑direction – you can juggle social, email, and a sponsorship pipeline at once without dropping the ball. A data‑aware mindset; you track your own work and use metrics to improve it. Active, applied use of AI tools in your daily work. An agile, collaborative, learning‑oriented approach. Bonus points: Agency experience; B2B SaaS background; Experience marketing to developers, or to a similarly specific, high‑tech niche audience; Hands‑on experience with email platforms such as HubSpot, Salesforce, ActiveCampaign, or similar; Hands‑on experience building community on platforms such as Discord and Reddit; An established track record or following within a developer or technical community. #J-18808-Ljbffr Jobtailor