Senior Associate, New Verticals Integrated Marketing - NV Habituation

About The Team DoorDash’s mission is to grow and empower local economies. By building intelligent, last‑mile delivery technology for local cities, DoorDash connects people with the local businesses they care about—helping grow businesses and the communities that support those businesses. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market. About The Role As a Sr. Associate, Consumer Integrated Marketing – New Verticals Habituation, you will play a key role in helping turn DoorDash customers into power users. You’ll develop audience‑first, insight‑driven strategies and build GTM plans that span across on‑ and off‑platform channels. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling habituation opportunities that get consumers to try new categories and drive MAU growth. You’re Excited About This Opportunity Because You Will… Assess habituation marketing opportunities and develop insights through testing, experimentation, and performance analysis, acting as a strong voice of the consumer within the Marketing organization. Help shape and execute overarching retention strategies, grounded in audience‑first thinking, clear goals, category priorities, and compelling consumer value propositions. Support the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams. Work cross‑functionally with Strategy & Operations, Analytics, Product, and Operations partners to align on strategy, goals, and execution plans. Contribute to testing roadmaps, learning agendas, and measurement frameworks to continuously improve habituation effectiveness. Track and report on primary growth metrics, sharing progress, insights, and learnings with stakeholders and senior leaders. Manage multiple workstreams at once, ensuring projects stay on track, timelines are met, and partners are aligned. Stay current on cultural trends, consumer behavior, marketing best practices, and the competitive landscape, bringing fresh thinking to the team. You Have 4‑7 years of professional experience in marketing, with a focus on retention and product marketing in a B2C environment. Bachelor’s degree required; MBA a plus. Experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel. A strategic, data‑informed mindset – you can identify trends, interpret performance, and keep the consumer at the center of decision‑making. A test‑and‑learn mindset, with comfort designing experiments, analyzing results, and translating insights into action. Strong project management skills, with the ability to juggle multiple priorities and collaborate effectively across teams. A collaborative and creative approach to problem‑solving, paired with an ability to execute with speed and rigor. An ownership mentality and bias for action; you’re dependable, proactive, and comfortable operating in a fast‑paced environment. SQL experience is a plus, but not required. This role is ideal for a marketer who is excited about growth and product marketing, energized by collaboration, and eager to grow their impact within a fast‑moving, consumer‑first organization. Compensation The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job‑related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market‑dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. Benefits DoorDash cares about you and your overall well‑being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others. Paid Time Off Details For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week). Salary Range $83,000—$122,000 USD (national base pay range within the United States, including Illinois and Colorado). About DoorDash At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. Statement of Non‑Discrimination In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination. Accommodations If you need any accommodations, please inform your recruiting contact upon initial connection. #J-18808-Ljbffr DoorDash