Senior Cross-Channel Marketing Measurement & Attribution Lead

Job Description

Job Description

ABOUT THIS JOB

We are looking for an experienced marketing measurement and attribution expert who has successfully built and managed cross channel measurement frameworks for established consumer brands. This person will design, implement, and maintain our entire marketing measurement ecosystem, giving us a complete understanding of how our brand grows across every customer touchpoint.

This is a highly technical and strategic role. We are looking for someone who understands how to connect fragmented marketing data into one unified source of truth, providing actionable insights into brand awareness, customer journeys, attribution, and long term brand growth.

RESPONSIBILITIES

• Design and implement a complete cross channel marketing measurement strategy from the ground up.

• Architect the company’s tracking infrastructure, including implementation of Google Tag Manager, pixels, server side tracking, APIs, Conversion API, Enhanced Conversions, and other modern measurement technologies.

• Evaluate, select, and implement the best attribution and measurement platforms such as Northbeam, Triple Whale, Hyros, Adobe Analytics, or custom solutions based on business needs.

• Ensure accurate tracking across every marketing channel, including:

  • Meta

  • Google Ads

  • YouTube

  • Demand Gen

  • Display

  • Performance Max

  • Search

  • TikTok

  • Snapchat

  • Connected TV (CTV)

  • Programmatic

  • Organic Search

  • Organic Social

  • Email

  • Direct Traffic

  • Offline marketing initiatives

• Build a unified reporting environment that consolidates all marketing data into a single source of truth.

• Measure and report brand growth on a weekly, monthly, quarterly, and yearly basis, including:

  • Brand awareness

  • Brand recognition

  • Brand lift

  • Share of Search

  • Customer acquisition trends

  • Assisted conversions

  • Multi touch attribution

  • Incrementality

  • Cross device journeys

• Analyze customer journeys across multiple touchpoints

Example:

A customer sees two Facebook ads, later watches a YouTube video, clicks on a Display ad, and finally searches Google before converting. Your job is to identify every interaction that influenced the conversion instead of giving credit only to the last click.

• Understand and analyze the complete customer journey across:

  • Top of Funnel

  • Middle of Funnel

  • Bottom of Funnel

• Provide insights into how each stage of the funnel contributes to overall business performance and how campaigns influence one another across channels.

• Measure how awareness campaigns on YouTube, Display, Demand Gen, CTV, Meta, TikTok, and other upper funnel channels contribute to lower funnel conversions through Google Search, branded search, remarketing, direct traffic, and other conversion channels.

• Build attribution models that accurately measure the contribution of every marketing touchpoint.

• Produce executive level dashboards and reports explaining:

  • What is driving brand growth

  • What is driving conversions

  • Which channels assist other channels

  • Where customers first discover the brand

  • Where customers ultimately convert

  • Which campaigns generate the highest long term value

• Continuously improve campaign measurement, attribution, and tracking infrastructure based on data driven insights.

REQUIRED KNOWLEDGE & SKILLS

• 4+ years proven experience building marketing measurement frameworks for large consumer brands with multi million dollar advertising budgets.

• Deep understanding of attribution modeling, incrementally testing, media mix modeling (MMM), and marketing analytics.

• 4+ years extensive experience with Google Tag Manager, Google Analytics 4, server side tagging, BigQuery, APIs, and enterprise tracking implementations.

• Experience implementing enterprise attribution platforms and customer journey analytics solutions.

• Strong understanding of cross device and cross platform measurement.

• Ability to translate complex marketing data into clear, actionable recommendations for executives and marketing teams.

IDEAL CANDIDATE

We’re looking for someone who doesn’t simply build dashboards. You build the entire measurement ecosystem. You know how to connect every marketing touchpoint into one cohesive story, understand how customers move from awareness to conversion across channels, and provide insights that directly improve marketing performance, attribution accuracy, and long term brand growth.