Associate Brand Manager

Job Description

Our Mission: Antonina’s Gluten-Free Bakery is a fast-growing consumer brand creating great-tasting gluten-free baked goods for retail and foodservice customers nationwide.

About the Role

OVERVIEW: We’re looking for a highly organized, proactive, and resourceful Associate Brand Manager who excels at project management and thrives in an entrepreneurial environment. This hands-on role involves managing multiple marketing, product, and sales initiatives, coordinating cross-functional teams, and keeping projects moving from concept through completion.

You’ll also contribute to social media, creative marketing, brand development, and consumer-facing content. Experience using AI tools to improve efficiency and streamline marketing processes is important. For the right candidate, this is an exciting opportunity to make a meaningful impact, take on increasing responsibility, and grow with the company.

Core Responsibilities:

\n
• Manage projects from concept through completion, overseeing timelines, deliverables, and deadlines.
\n
• Coordinate across internal teams, agencies, vendors, and retail partners, proactively following up and keeping projects on track.
\n
• Manage social media and influencer programs, including content planning, publishing, community engagement, and campaign execution.
\n
• Develop and coordinate marketing content, consumer communications, sales materials, and creative projects, ensuring brand consistency.
\n
• Support digital advertising, paid social, Instacart, and shopper marketing programs, tracking performance and identifying opportunities for improvement.
\n
• Coordinate product launches, packaging development, label revisions, approvals, and product information with cross-functional teams.
\n
• Support sales with presentations, sell sheets, samples, retailer and distributor portals, and other customer initiatives.
\n
• Use AI tools and emerging technologies to improve productivity, streamline workflows, and strengthen marketing processes.
\n

WHAT WE’RE LOOKING FOR:

\n
• Exceptional project management and organizational skills, with the ability to manage multiple priorities
\n
• A proactive, resourceful self-starter who takes ownership and drives projects to completion.
\n
• Experience in marketing, operations, social media, project management, CPG or a related field.
\n
• Strong written, verbal, and interpersonal communication skills.
\n
• Experience managing social media, digital content, influencer programs, or consumer marketing.
\n
• Strong attention to detail, creative instincts, and the ability to develop engaging, on-brand materials.
\n
• Ability to analyze marketing performance and recommend improvements.
\n
• Experience with AI tools and an interest in emerging technologies to improve productivity.
\n
• Ability to work independently in a fast-paced, entrepreneurial environment.
\n
• Proficiency with Microsoft Excel, PowerPoint, and digital marketing or project management platforms.
\n
• BS/BA Preferred.
\n

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

WORK ENVIRONMENT:

\n
• This is a remote / home office-based position. Ideally, the candidate for this position will be in a major metropolitan area in the central part of the US with access to a major airport.
\n
• This position requires up to 20% travel.
\n
• Occasional light weekend social media monitoring or support may be required.
\n

SALARY: $70K-$100K/year.

WHY WORK AT ANTONINA’S GLUTEN-FREE BAKERY?

Antonina’s Gluten-Free Bakery is a fast-growing consumer brand on a mission to make great-tasting gluten-free baked goods available to everyone. From muffins and brownies to cupcakes and cakes, we believe everyone deserves delicious baked goods, whether they eat gluten-free or not. Our products are baked in a dedicated gluten-free, peanut-free, and tree nut-free bakery, with a commitment to quality and exceptional taste. As we expand in retail and foodservice nationwide, we’re building a team of talented people excited to help grow the brand. After all, You Won’t Believe It’s Gluten-Free®! We offer a competitive salary with bonus potential and benefits that include health, vision, and dental insurance.

Antonina’s Gluten-Free Bakery is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Antonina’s Gluten-Free Bakery does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered property of Antonina’s Gluten-Free Bakery and therefore, Antonina’s Gluten-Free Bakery will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Antonina’s Gluten-Free Bakery’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully executed agreement with Antonina’s Gluten-Free Bakery must be in place and current.