Manager - Affiliate Activation, TikTok Shop

Job Title Manager, Affiliate Activation (TikTok Shop) Division: L’Oreal Professional Products Division – USA Location: New York, NY (10 Hudson Yards) Overview The Manager, Affiliate Activation (TikTok Shop) is the strategic champion of our creator engagement ecosystem. This role leads the growth of L’Oreal’s TikTok Shop presence in the U.S., develops a full‑funnel affiliate model that drives brand love and conversion, and manages a high‑impact creator network. Responsibilities Performance Tracking and Business Intelligence Comprehensive KPI management: track and report channel metrics—including Gross Merchandise Value, Average Order Value, and conversion rates—to link creator performance directly to sales targets. Full‑funnel data analysis using TikTok Business Suite and Seller Center to identify optimization opportunities and deep conversion insights. Deliver weekly, monthly, quarterly, and annual reporting with actionable recommendations for senior leadership. Manage affiliate incentive budgets and commission boosts with a focus on ROI and ROAS to ensure efficient resource allocation. Creator Community and Affiliate Management Identify, vet, and recruit high‑impact affiliates beyond agency‑sourced talent to expand brand reach. Build and manage relationships with top‑tier creators through direct outreach and personalized engagement. Host in‑person events, moderate webinars, and manage active communications via Lark, Discord, and the TikTok Shop Affiliate Center. Lead negotiations for creator terms, including deliverables, usage rights, exclusivity, and timelines. Monitor creator content daily for compliance with brand guidelines and execute monetization protocols when necessary. Activation and Content Innovation Run first‑party TikTok content that models high‑quality storytelling and product education for the affiliate network. Develop personalized creative briefs based on product details, legal claims, and content direction in collaboration with Brand Marketing and International Marketing teams. Coordinate pre‑ and post‑transformation shoots and co‑host livestreams to bridge storytelling and conversion. Track algorithm shifts and trending sounds to translate platform intelligence into actionable creative pivots and updated briefs in real time. Execute A/B tests on content formats and review top‑performing content for paid media boost recommendations. Campaign Execution and Cross‑Functional Collaboration Develop and manage a sampling strategy and gifting operations to ensure timely creator activation. Serve as the primary point of contact for TikTok Shop Partners to align execution with L’Oreal’s strategic goals and brand standards. Act as the subject‑matter expert on TikTok Shop strategy for Marketing, Analytics and Insights, and divisional stakeholders. Build an agile content bank for trend‑hacking in partnership with Brand Marketing and coordinate with customer‑care teams to convert inquiries into sales opportunities. Oversee the full lifecycle of TikTok Shop campaigns, ensuring alignment with broader brand campaigns and a unified customer experience. Qualifications Required Qualifications: 4+ years of experience in influencer marketing with a heavy emphasis on TikTok and/or TikTok Shop. Bachelor’s degree in Digital Marketing, Marketing, Communications, or a related field. Advanced expertise in contract negotiations and relationship management with high‑tier/VIP influencers or talent agencies. In‑depth experience in creator briefing, influencer community management, and budget oversight for beauty and/or lifestyle brands. Proficiency in TikTok Business Suite, TikTok Shop Seller Center, Sprinklr, Traackr, Lark, Discord, and editing platforms. Preferred Qualifications: Corporate experience within tech, beauty, fashion, or lifestyle sectors. Advanced skills in project management, data storytelling, and presentation execution. Benefits Salary Range: $98,400 – $140,200 (dependent on factors such as location, experience, education, and skill level). Competitive benefit package: Medical, Dental, Vision, 401(k), Pension Plan. Hybrid work policy: 3 days in office, 2 days work from home. Flexible time off: Paid holidays, paid vacation, vacation buy‑back program, volunteer time, summer Fridays. Access to company perks: VIP access to L’Oreal’s internal shop, monthly mobile allowance. Learning & development: Unlimited e‑learning, lunch & learn sessions, mentorship programs. Employee resource groups and innovation squads. Access to mental health & wellness programs. Equal Opportunity Employer We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by contacting View email address on click.appcast.io. Safety Commitment Our Safe Together Plan prioritizes employee health & safety. We will adhere to enhanced protection standards to ensure our sites are safe for all employees. #J-18808-Ljbffr Ultimate.ai