Healthcare Business Development Specialist

Physician Liaison / Healthcare Marketing Specialist

Mountain River Physical Therapy, part of the Confluent Health family, is seeking a relationship-driven Physician Liaison / Healthcare Marketing Specialist to grow provider partnerships and increase patient referrals throughout the Wheeling area.

This is a field-based role for someone who enjoys building relationships, representing a healthcare brand in the community, and turning outreach efforts into measurable referral growth.

Part-Time Schedule: 16-28 Hours Weekly

Pay Rate: $19-$25/Hour

Responsibilities

Within your first several months, you will:

• Build productive relationships with physicians, referral coordinators, case managers, hospital systems, and other healthcare partners.
• Develop and execute a territory outreach plan focused on increasing awareness and patient referrals.
• Identify new referral opportunities and strengthen relationships with existing provider offices.
• Coordinate opportunities for physical therapists and clinic leaders to connect with referral sources.
• Track outreach activity, referral trends, and market opportunities to determine what is working and where additional focus is needed.
• Support community events, partnerships, sponsorships, and local marketing initiatives.
• Help clinic leaders create action plans for locations needing additional referral growth.

What Makes Someone Successful

You will be a strong fit if you can:

• Build trust quickly and maintain professional relationships.
• Communicate confidently with physicians, office staff, and community partners.
• Manage a territory and prioritize outreach independently.
• Use data and feedback to adjust your approach.
• Represent BreakThrough Physical Therapy with professionalism and enthusiasm.

Qualifications

Preferred Experience:

• 1–2 years of experience in physician liaison work, healthcare marketing, medical sales, provider relations, community outreach, or business development.
• High School Diploma/GED
• Relevant clinical or healthcare experience preferred.
• Experience using Microsoft Office; CRM experience is a plus.
• Familiarity with social media and digital marketing tools is helpful.

Additional Requirements:

• Valid driver's license and reliable transportation.
• Ability to travel throughout the Wilmington territory.
• Ability to occasionally lift up to 25 pounds.
• Commitment to HIPAA compliance and patient confidentiality.

You will have the opportunity to build meaningful healthcare partnerships, increase access to physical therapy services, and make a measurable impact on the growth of our Wilmington clinics.