Director, Brand Marketing

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Director, Brand Marketing

Marketing Full Time Management Waltham, MA, US

2 days ago Requisition ID: 1142

Salary Range: $215,000.00 To $235,000.00 Annually

Company Overview:

Innoviva Specialty Therapeutics, Inc., a subsidiary of Innoviva, Inc., is a biopharmaceutical company focused on developing innovative solutions for patients and healthcare providers in the fields of Critical Care and Infectious Diseases.

Our mission to deliver innovative, life-saving medicines for serious unmet medical conditions drives us every day and contributes to building a sustainable business for the long term. It also inspires our entrepreneurial culture which fosters innovation, collaboration, and a relentless commitment to the people we serve. Patients are at the center of everything we do because everyday matters. Every employee is encouraged to take initiative, explore new ideas, and turn challenges into opportunities that can potentially transform lives, especially those suffering from serious and difficult-to-treat illnesses.

Our products marketed in the U.S. include:

• GIAPREZA® (angiotensin II) is a vasoconstrictor to increase blood pressure in adults with septic or other distributive shock.
• XACDURO® (sulbactam for injection; durlobactam for injection) is a new treatment designed specifically to treat hospital‑acquired bacterial pneumonia (HABP) and ventilator‑associated bacterial pneumonia (VABP) caused by susceptible strains of bacteria called Acinetobacter baumannii‑calcoaceticus complex in adults.
• XERAVA® (eravacycline) is a broad‑spectrum antibiotic used to treat patients with complicated intra‑abdominal infections (cIAI).
• ZEVTERA ® (ceftobiprole) is an approved advanced‑generation cephalosporin antibiotic and the only FDA‑approved cephalosporin specifically designed to treat adult patients with Staphylococcus aureus bloodstream infections (bacteremia) including those with right‑sided infective endocarditis. In addition, Zevtera is approved in adult patients with acute bacterial skin and skin structure infections (ABSSSI), and adult and pediatric patients (3 months to less than 18 years old) with community‑acquired bacterial pneumonia (CABP).
• Nuzolvence® (zoliflodacin) for oral suspension is a first‑in‑class, single‑dose oral antibiotic for the treatment of uncomplicated urogenital gonorrhea in adults and adolescents 12 years of age and older weighing at least 35 kg.

Summary of Position:

The Director of Marketing will be a critical member of the U.S. Commercial team responsible for leading and executing marketing strategies to drive brand awareness, utilization and revenue growth. Reporting to the Vice President of Marketing, this role will play a pivotal role in shaping the strategic direction of our marketing initiatives and maximizing the potential of the portfolio.

We are looking for a passionate leader who is equally comfortable developing high‑level brand strategies and “rolling up their sleeves”. This role will lead the development of the HCP marketing strategies, plan and execution of the initiatives including personal and non‑personal promotion. This role will be the primary point of contact for sales, market access / key accounts, and sales training and work cross‑functionally.

Responsibilities:

• Develop a compelling and differentiated positioning and clear strategic choices for the brand, grounded in deep customer insights and analytics.
• Lead the developmentand executionof HCP marketing plans informed by customer and market insights.
• Design the total HCP omnichannel ecosystem (personal and non‑personal) and work with internal and external stakeholders to build and implement (CRM)
• Develop strong partnership with Sales Leadership, spending time in the field to understand customer insights and what is needed to support the personal channel in the achievement of business objectives. Obtain early input and ongoing feedback on messaging and tactics.
• Partner with Medical team to identify unmet data needs; develop plan to ensure thoughtful data/messaging flow for life cycle management; strive for strategic alignment.
• Partner with Commercial Operations/Analytics to finalize targeting, deployment needs, validate insights, optimize marketing mix and monitor performance and ROI of tactics
• Ensure execution of plans and deliverables through stages of strategic planning, content development, promotional/medical/legal/regulatory review, production, deployment, measurement, and optimization to meet objectives on time and on budget
• Bring an innovative, entrepreneurial attitude and combine out‑of‑the‑box ideas with established marketing tactics to identify efficient and appropriate channels for engaging with HCPs audiences on branded messaging in a dynamic environment (including post‑COVID landscape)
• Effectively collaborate with creative agency partners, market research vendors,and members of the Medical Legal Review Teamto execute plans and tactics effectively, on time and on budget; communicate the strategic direction for the brand and hold partners accountable for success metrics
• A pivotal member of the Commercialand Product Strategy Teams
• Collaborate with internal stakeholders including Sales, Sales Training, Market Access & Key Accounts, Medical, Commercial Insights & Analytics, Regulatory, and others
• Drive the spirit of Innoviva Specialty Therapeutics across all functions to support a full team approach to focus on our patients and customers as our top priority

Experience & Education:

• Bachelor’s Degree required, preferably in the fields of Marketing, Business or a life‑science related discipline
• 7 plus years of experience in pharmaceutical/biotechnology commercial roles, with 3 plus years of experience successfully executing HCP‑focused marketing campaigns
• Branded antibiotic or cardiovascular experience is preferred
• Prior experience in Field Sales or Sales Training would be a plus

Skills and Abilities:

• High Customer Orientation – ability to understand and be empathetic to patients and their caregivers, understand the HCP need, extract key insights, and translate those into meaningful value propositions and tactics
• Fast Learner with High Analytical Skills - quickly develop disease‑state understanding, competitive landscape knowledge, andbranded market insights to get up to speed on the strategic foundation and inform the action plan; ability to translate market research and data into actionable strategies and tactics
• Strong Organization and Project Management Skills – attention to detail and time management to project manage multiple deliverables to meet strict deadlines
• Strong Communications – both efficient and succinct in verbal and written communications/deliverables
• Cross‑Functional Collaboration and Team Player– able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analysis and participate as a value‑added cross‑functional partner
• Dealing Well with Ambiguity / Intensity – operates well in a fast‑paced environment driven by senior leadership requests and evolving needs
• Independence – able to manage workload with limited guidance and support in prioritization; effective managing to expectations and ability to scope/prioritize work with relatively high independence

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

Innoviva Specialty Therapeutics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.