Senior Marketing Communications Writer

This is a full-time hybrid remote position located at our headquarters in Laurel, Maryland. The salary range for this position is $85,883 - $107,348 annually. Tower offers a comprehensive benefits package which includes medical, prescription drug, vision, dental, company-paid life insurance, a 401K retirement plan with a company match, and paid vacation, sick leave and holidays.

Tower Federal Credit Union is a member-owned, non-profit financial institution headquartered in Laurel, Maryland. Established in 1953, Tower manages $5 billion in assets and offers a full range of financial products and services to more than 220,000 members worldwide. The credit union serves local-area members through 12 branches in Anne Arundel, Baltimore, Howard, and Prince George’s counties, along with four branches at Fort Meade. Members also have access to mobile and digital banking via towerfcu.org, supporting convenient and secure account management. Tower’s mission focuses on providing competitive financial solutions and a strong member service experience.

Tower is seeking a Senior Marketing Communications Writer to support our Marketing department.

Position Overview

The Senior Marketing Communications Writer serves as the department's general editor and lead writer, acting as Subject Matter Expert (SME) for designated product lines and services in close partnership with Product Managers. This position develops the creative strategy and content for marketing communications, including advertising, financial education and PR materials, that accurately reflect the Tower brand, the value of membership, and the features and benefits of Tower's products and services. The Senior Writer leads a designated channel or product line and manages communication projects from concept through production. The position collaborates closely with the VP, Marketing Communications, Product Managers, and the Design team to ensure marketing messages are clear, creative, accurate, and appropriately adapted across print and electronic channels.

Principal Accountabilities and Functions

Serves as Subject Matter Expert (SME) for designated product lines and/or services; develops and maintains a strong working relationship with Product Managers and a thorough understanding of assigned products and services.

Develops creative concepts for marketing campaigns to Tower membership; writes all content for the campaign across assigned channels and works closely with the Design team to develop concepts into attractive, effective visuals.

• Reconstructs and adapts marketing messages to fit various channels, including direct mail, email, flyers, website content, digital ads, and other channels as needed.

Manages communication projects from concept through production, following through with the VP, Marketing Communications and Product Manager for reviews and approvals.

Assumes a lead role working with specific channels or departments. This may include serving as contributor to TowerLine, our monthly e-Newsletter; Liaison for TowerCares Foundation and Manager of Tower’s Public Relations, including development and distribution of press releases, maintaining media contacts, and monitoring media coverage and industry trends.

Serves on company-wide project teams to support the development and implementation of new or improved products and services; project assignments may include development of internal and member communications, user testing and feedback, and review and update of current marketing materials.

Assists Writer I / II with review of marketing communications to assure written materials accurately and creatively communicate the key features and benefits of Tower’s products and services and reflect required legal disclosures.

Works with the digital strategy team on enhancements to the website’s content flow and linking structure; adapts textual content from existing sources and develops and writes web content in consultation with the VP, Marketing Communications.

Manages own schedule of assignments, providing the Marketing Operations Coordinator with weekly status updates.

Completes all required regulatory training courses within established timeframes.

Accepts either primary or secondary responsibility for specific legal and/or regulatory compliance activities for specific Federal, State and NCUA laws and regulations as they pertain to communications, advertising and delivery channels.

Writes and edits all content in accordance with Tower’s writing style and brand guidelines.

Required Qualifications

Knowledge, Skills and Abilities

Tower offers equal employment opportunity and does not discriminate against any job applicant based on race, ethnicity, national original, gender, disability, or any characteristic protected by law.