Associate Director, Ophthalmology Payer Marketing
$142.4k - $224.1kMerck
Associate Director role focused on developing market access and payer marketing strategies for an ophthalmology pipeline product launch. The position involves cross-functional collaboration to build value propositions, execute pre- and post-approval payer engagement, and create customer segment strategies across diverse US payer channels.
Responsibilities
- Develop and align US payer and market access strategies across brand marketing, sales leadership, and cross-functional teams
- Lead creation of product value propositions and coordinate launch-ready evidence strategies with outcomes research and medical affairs
- Design compliant pre-approval payer engagement strategies and scientific/economic exchange resources
- Drive creation and deployment of post-approval promotional campaigns, value dossiers, and access toolkits through governance review
- Formulate tailored customer segment strategies across Medicare, commercial plans, specialty clinics, and other payer archetypes
Requirements
- Bachelor's degree; MBA, MPH, PharmD, or advanced degree preferred
- Minimum 5 years in market access, payer marketing, brand marketing, or healthcare consulting in biopharmaceutical industry
- Proven experience developing and executing payer access strategies and promotional campaigns
- Strong knowledge of US healthcare economics, Medicare Part B, Medicare Advantage, and commercial payer dynamics
- Demonstrated ability to translate clinical and health economics data into payer value propositions
- Experience with pre-approval communication frameworks and promotional material regulatory review processes
- Expertise in ophthalmology/retina therapeutics, specialty injectables, or new product launch planning preferred
$142.4k - $224.1k
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