Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose, CA)

Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose, CA) Hybrid role: average 2 days per week in chosen HPE office. Who We Are: Hewlett Packard Enterprise is the global edge‑to‑cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We value varied backgrounds and offer flexibility to manage work and personal needs. We make bold moves together and are a force for good. If you are looking to stretch and grow your career, our culture will embrace you. Job Description: The Global One Search (SEO, AEO, SEM) Program Manager will lead the global “One Search” strategy, integrating SEO, SEM, AI search optimization (AEO), and organic YouTube into a unified approach that drives discoverability, engagement, and pipeline impact across priority markets. This role ensures paid and organic search strategies operate cohesively, strengthening brand authority and measurable business performance. This position will be based in our Houston, TX or San Jose, CA office on a hybrid work schedule. Key Responsibilities: Global Search Strategy & Execution (SEO + SEM) Develop and execute a unified global search strategy across organic and paid search. Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring. Drive non‑branded keyword growth, Quality Score improvements, CTR and CPC efficiency. Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility. Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations. Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI‑driven discovery environments. Organic YouTube Channel Management Own global organic YouTube strategy aligned to brand and campaign priorities. Optimize metadata, thumbnails, playlists, chapters, end screens, and cross‑linking. Improve engagement metrics including CTR, watch time, subscriber growth, and session duration. Collaborate with social, brand, and paid media teams to ensure full‑funnel integration. Conduct regular content audits and performance optimization cycles. AI Search & Emerging Platforms Drive readiness for AI‑powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms). Ensure structured content, FAQs, and entity optimization improve brand presence in AI‑generated results. Monitor trends in generative search and recommend experimentation roadmap. Cross‑Functional Collaboration Work closely with Integrated Campaigns, Brand, Analytics, Web, and Media teams. Provide SEO and SEM guidance during site migrations, acquisitions, and new product launches. Align global strategy with GEO‑specific requirements while maintaining governance standards. Measurement & Reporting Define and track KPIs including: Organic traffic growth Non‑branded keyword rankings Share of Voice AI search visibility SEM performance metrics (CTR, CPC, conversion rate, cost per lead) YouTube engagement metrics Deliver executive‑ready reporting connecting search performance. Lead quarterly business reviews and roadmap presentations with the business groups. Innovation & Testing Develop annual experimentation roadmap across SEO, SEM, and YouTube. Run structured tests (bidding models, keyword expansion, schema enhancements, AI optimization, video enhancements). Scale successful innovations globally. Platform Hands‑on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN. Google AdWord certification; Brightedge certification. Should have hands‑on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies. Requirements: 7+ years of combined experience of SEO & SEM. B2B experience is a plus. #LI-Hybrid What We Can Offer You: Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division. Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We value varied backgrounds and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves together and are a force for good. Compensation United States of America: Annual Salary USD 105,500 - 213,500 in California // 92,600 - 213,500 in Texas. The listed salary range reflects base salary. Variable incentives may also be offered. Equal Employment Opportunity Statement Hewlett Packard Enterprise is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. Recruitment Fraud Alert We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat‑based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as bank account details, Social Security numbers, or national IDs via social media or chat applications. All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately. #J-18808-Ljbffr Hewlett Packard Enterprise Company