Senior Director of Marketing

Director Of Marketing & Lead Generation

Location: Corporate Office Base Salary: $125,000–$150,000 Performance Bonus: Up to 35,000 annually Department: Marketing

For generations, Long Home has helped homeowners improve and protect their homes through quality products, professional installation, and a commitment to exceptional service.

As we continue to grow, we're looking for a strategic, results-driven marketing leader who knows how to build a brand, generate qualified demand, develop strong teams, and turn marketing investment into measurable business growth.

About the Role

Long Home is seeking an experienced Director of Marketing & Lead Generation to lead our B2C marketing strategy and accelerate brand growth, customer acquisition, lead generation and marketing performance across multiple products and markets.

This is a hands-on leadership role for someone who combines strategic vision with hands-on execution. You'll oversee a multi-channel marketing organization spanning digital and traditional advertising, creative and lifecycle marketing.

The ideal candidate brings extensive experience in home improvement or a comparable high-volume residential services business, with a demonstrated ability to scale marketing operations, manage significant budgets, and connect marketing performance directly to sales and revenue outcomes.

You will own marketing performance across lead volume, appointment volume, cost per lead, cost per appointment, marketing spend as a percentage of revenue, brand growth and ROI. Working closely with sales and executive leadership, you will develop and execute strategies that maximize marketing efficiency, improve lead quality, and support continued business growth.

The role oversees an annual marketing budget of $35M–$50M and requires a leader who can balance brand investment with direct-response marketing and measurable customer acquisition results.

What You'll Do

• Develop and execute company-wide marketing strategies aligned with revenue growth, customer acquisition, lead generation, brand positioning, and growth objectives.
• Oversee and optimize a $35M–$50M annual marketing budget, ensuring investments are aligned with company objectives and deliver measurable returns.
• Continually optimize marketing budget to improve lead volume, lead quality, cost efficiency and ROI.
• Lead marketing across paid search, Google Local Service Ads, SEO, paid social, display, OTT/streaming, local TV and radio, email, SMS, direct mail, third-party lead providers, creative and other acquisition channels.
• Optimize campaigns, creative, targeting and channel mix to improve lead volume and lead quality, as well as set, issue, demo and close rates.
• Strengthen brand awareness and market share in both established and emerging markets, tailoring the approach based on market maturity, consumer behavior and competitive landscape.
• Partner with sales to forecast lead demand, evaluate lead quality and improve downstream sales performance.
• Build and optimize customer journeys across email, SMS, retargeting, and other lifecycle marketing channels to improve engagement and conversion.
• Evaluate agency, media, and vendor performance, negotiate contracts and hold external partners accountable for results.
• Assess and execute on the appropriate balance of internal capabilities, agencies and external partners, building scalable in-house expertise where it improves performance, speed or cost efficiency.
• Establish and manage KPIs across products, markets, campaigns, channels and lead sources.
• Improve campaign measurement, data integration, attribution, automation, personalization and reporting.
• Identify and scale new channels, technologies, partnerships and acquisition strategies that create incremental growth.
• Oversee promotional planning and ensure marketing, sales, and call center teams are aligned and prepared to effectively execute campaigns.
• Lead, coach, and develop marketing leaders while creating clear accountability around measurable performance.
• Protect and strengthen the Long Home brand while maintaining consistency across products, markets, channels and customer touchpoints.

What We're Looking For

• 7+ years of progressive B2C marketing experience.
• Demonstrated marketing leadership within the home improvement industry, ideally in roofing, baths, windows, siding, remodeling, or residential renovation services.
• Experience managing large-scale marketing budgets, ideally $25M+ annually, with accountability for performance, efficiency, and ROI.
• Extensive experience in direct-response marketing, demand generation, performance marketing, and customer acquisition.
• Demonstrated success connecting marketing strategy and investment to measurable lead growth, sales performance, and revenue outcomes.
• Experience managing significant multi-channel marketing budgets with accountability for ROI, customer acquisition cost, lead cost, or similar performance metrics.
• Strong understanding of digital and traditional advertising, paid media, lifecycle marketing, and lead generation.
• Experience with budget forecasting, marketing attribution, campaign analytics, cost-per-lead analysis, conversion metrics, and return on marketing investment.
• Ability to collaborate with Sales and executive leadership to align marketing initiatives with lead demand, sales capacity, conversion performance, and revenue goals.
• A track record of leading marketing teams, developing talent, and building high-performing organizations.
• Demonstrated ability to build brand awareness while also delivering against short-term acquisition and revenue goals.
• Experience managing marketing across multiple products, locations, or geographic markets.
• Strong understanding of the entire customer acquisition funnel and the relationship between marketing, lead quality, sales conversion, and revenue.
• Experience managing and evaluating agencies, media partners, technology vendors, and external marketing partners.
• Experience with CRM systems, marketing automation, analytics, call tracking, attribution platforms, and other marketing technologies.
• Salesforce experience preferred.
• Education: Bachelor's degree in marketing, business, communications, or a related field preferred; equivalent relevant experience considered.