Senior Brand Manager

Be the expert - know your categories, products, competitors, distribution and retail sets Effectively persuade key stakeholders, including executives, and cross functional team members, of key ideas and strategies for your business. Strong presence and communication is key! Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce groups Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities Closely monitor and analyze sales volumes, market share trends and competitive activity Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc. All other duties as may be assigned Bring It! 2-4 years prior marketing experience (consumer packaged goods industry is a plus) Experience leading cross-functional teams Highly organized and detail oriented Proven history of being both creative and analytical in prior roles #J-18808-Ljbffr Ignitely