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Campaign Manager, Ad Ops

Aquent

Our data, media and tech consultancy client is looking for a Campaign Manager, Ad Operations to join the team for a 3 month temporary position! The Campaign Manager, Ad Operations is responsible for the technical execution, trafficking, and management of complex digital media campaigns within ad serving platforms. This role requires a high level of technical expertise in ad serving, tag management, and troubleshooting to ensure seamless delivery and accurate measurement across all omnichannel digital media platforms (programmatic, social, search, etc). Must have hands on CM360 experience - 2 to 3 years, able to jump in and be hands on right away - able to build and manage campaigns Client facing, able to help clients, be strategic when necessary, hold their own on client calls Location: Arizona, California, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin. Responsibilities Trafficking & Technical Setup Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery. Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions. Manage strategic account architecture set up to align with clients business, measurement and goals. Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards. Execution & Quality Assurance Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch. Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms. Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach. Data, Reporting & Insights Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey. Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights. Client & Team Engagement Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack. Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions. Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. Experience 3+ years of proven experience in Ad Operations, specifically focused on ad serving and trafficking. Mastery of Google Campaign Manager 360 (CM360) is required; experience with Display & Video 360 (DV360) and Search Ads 360 (SA360) is highly preferred. Amazon experience is a plus. Experience working in Google Tag Manager (GTM), HTML5, JavaScript, and troubleshooting tag-related issues. Expert-level ability to interpret complex delivery metrics and attribution data to solve technical discrepancies. Strong project management skills with the ability to translate technical AdOps concepts into clear strategies for clients and stakeholders. #J-18808-Ljbffr

Vacancy posted 2 days ago
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