Social Media Specialist

Job Description Identify compelling stories and ideate continuously to maintain a high-impact social presence. Align creative social plans with overarching business goals, brand identity, and the unique "ModMed voice". Maintain a "maker" mindset to transform high-level concepts into high-velocity daily content, overseeing the entire lifecycle from planning and design to final publishing. Design, film, and edit "on-the-go" authentic videos featuring employees, customers, and industry leaders to produce native-feeling social content. Act as a key consultant for the marketing team, providing the creative direction and perspective needed to translate large-scale projects into high-performing social initiatives. Drive the growth and health of online communities through first‑hand engagement, responding to followers, and fostering long-term brand loyalty. Track and analyze key performance metrics to provide data‑driven insights that refine future strategies and prove the ROI of social initiatives. Monitor the pulse of the industry, emerging platforms, and competitor activity to quickly translate insights into "cutting‑edge" content. Own and manage the social media content calendar and execution (day-to-day posting, scheduling, tracking). Create short-form video and rapid-turnaround social content (using tools like CapCut); Develop and implement social-first strategies, adapt trends community engagement and on‑the‑ground content at trade shows and events (attend ~3–5/year, including the major year‑end user show); direct others or appear on camera when needed. Identify and interview internal stakeholders/spokespeople; source and surface story ideas across the company. be proactive and go out and have the ability to do this yourself without being told cross‑functional work with internal marketing/design teams and external partners. Operate independently with tenacity—proactively find content opportunities and work with C‑suite‑level visibility. Pay varies: $24-30/hour depending on level of experience We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements Bachelor’s degree in Business, Marketing, or Communications preferred. 2–5 years of experience in marketing or a related field, specifically within a B2B environment. A proven track record of first‑hand experience in building and growing online communities and driving engagement results. Strong proficiency in creating content with modern design and editing tools, such as CapCut, Canva, and Adobe Express. Previous experience working at a marketing or communications agency preferred. Strong experience managing complex projects and meeting deadlines. An independent self‑starter with a proactive approach to problem‑solving and ideation. Ability to embrace change as a growth opportunity and adapt quickly to new challenges. Demonstrated experience with LinkedIn content and B2B/ thought‑leadership positioning (primary platform for this role). & instagram experience. Must have relevant examples and what they did/how content performed, greatest achievement etc Practical experience creating short‑form video and familiarity with editing tools/workflows (CapCut or similar). Strong trend‑spotting and analytical skills—able to explain why content worked or didn’t and adapt formats/creative accordingly. Comfort with on‑camera work or confidently directing others to capture content at events. Professional communication skills and ability to engage with executive stakeholders. Self‑starter, creative storyteller, and able to balance independent creation with coordinating larger production initiatives. Familiarity with influencer collaborations is a plus, but not sufficient alone; proven owned‑channel successes preferred. #J-18808-Ljbffr