New Product Development Marketing Manager

New Product Development Marketing Manager Salary Range: $80,000.00 To $110,000.00 Annually The New Product Development Marketing Manager drives the execution of global product marketing initiatives for Therm-a-Rest, PackTowl, SealLine, Varilite while supporting key commercial and sales enablement programs across assigned brands. This role is responsible for delivering high-quality marketing outputs that support our product launches, sales initiatives, and global events. This role serves as a central integrator across teams, ensuring alignment of inputs, timelines, and deliverables across multiple stakeholders. Key Responsibilities Product Marketing & Project Management Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios for all artwork components on the product Bill of Materials Develop Marketing project briefs, timelines, and milestones for new and existing products Coordinate cross-functional teams to execute marketing initiatives on time and to standard Support product positioning, naming, and messaging development Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook Ensure alignment of Thermarest, PackTowl and Varilite product information, messaging, and assets across all materials. Trade shows, events, and POP/signage Sell sheets and other sales collateral Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables Elastic/Digital Workbook Ownership Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually) Ensure alignment of product information, messaging, and assets across all materials Partner with Senior NPD Marketing Manager, Sales and Product teams to gather inputs Partner with cross-functional stakeholders to ensure accuracy and completeness of technical product information Cross-Functional Coordination Product Development teams to support product launches Sales teams to align on priorities and deliverables Operations and Configuration Control for artwork release and production timelines Creative team to provide copy and graphic direction Coordinate inputs across multiple brands and stakeholders to ensure cohesive outputs Asset Development & Execution Product instructions and documentation On-product graphics and color consultation Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team) Support photo shoots and asset creation (with Creative/Production teams) Process & Workflow Management Manage project workflows and timelines within project management system Develop and refine processes to improve efficiency and execution Coordinate with external vendors (translations, print, creative) Ensure projects are delivered on time, on budget, and to quality standards Required Qualifications Bachelor’s degree in Marketing, Business, or comparable experience in related field 3+ years of experience in product marketing, project management, or related field Proven ability to manage multiple projects simultaneously in a fast-paced environment Strong project management and organizational skills Experience coordinating cross-functional teams and external vendors Ability to manage timelines, assets, and deliverables across multiple stakeholders Strong written and verbal communication skills Preferred Qualifications Experience in consumer goods, outdoor industry, or related field Experience working with project management tools (e.g., Monday.com or similar) Familiarity with packaging, print production, and/or asset development processes Execution excellence:Strong ability to drive projects from brief through delivery Attention to detail:Ensures accuracy and consistency across deliverables Organization & prioritization:Manages high volume of work with competing deadlines Collaboration:Works effectively across Sales, Product Development, and Operations Adaptability:Comfortable shifting priorities and responding to changing needs Communication:Clear, proactive communication across stakeholders Some of our amazing benefits include... 3 weeks paid time off per year 10 paid holidays 3 Floating holidays 401(K) with company matching Life insurance paid by Cascade Designs Activity Gear Loaner Program and discounts on products purchased through Pro Deals $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear! The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law. #J-18808-Ljbffr